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Immersion - Senior Product Manager
Sr. Product Manager /Director Product Management
Advertising Technology
About Immersion:
Here at Immersion our haptic technology brings the power of touch to billions of devices around the world, where it helps companies like Sony, Microsoft, Logitech, Rovio, Bandai Namco, content platforms, leading mobile entertainment and advertising platforms including Ad Colony/Opera MediaWorks and others create highly immersive brand experiences that both delight consumers and improve profitability.
We’ve only just begun to tap into the possibilities offered by touch feedback. Today, our team is working on solutions for new technologies like wearables and virtual reality systems. We’re helping content developers harness the power of touch in mobile video, gaming devices, expanding the experience for mobile advertising and video content creation.
Now, more than ever before, haptics is at the forefront of emerging technologies poised to transform the world. Come help us lead the haptics revolution.
What we’re looking for:
A seasoned Sr. Product Manager / Director Product Management, Mobile Advertising to lead Immersion’s product management efforts in the area of haptic enabled mobile video advertising. Products to be managed include; TouchSense® Design Cloud (haptic effect creation tools) and TouchSense® Campaign Manager (haptic enabled ad distribution via HTML). These products are new cloud-based software offerings sold to advertising agencies, ad networks, and mobile ad publishers. They enable advertisers to create unique haptic effects, distribute them via an HTML5 call, and playback these effects on any Android phone. Together these offerings enable advertisers to add a realistic sense of “feel” to mobile video advertisements. Initial trials have shown that haptics creates a significant increase in key ad metrics (recall, CTR, sentiment, consideration) and market response has been overwhelmingly positive.
What you’ll do:
Develop and build the strategic vision for Immersion’s Ad Tech business
Define and manage the evolution of TouchSense® Design Cloud and TouchSense® Campaign Manager product offerings
Work with our Business Development team to define our Go-to-Market strategy as well as a pricing strategy that will enable us to build a profitable business in this space
Write product requirements and work with engineering to build our roadmap of offerings
Own the marketing strategy and work with product marketing and marketing communication teams to execute this strategy
Work with partners to test and promote haptic technology in the advertising space.
Work closely with Product Management, Sales, Engineering, Engineering Services, Legal, and Finance to plan for and manage this business.
Act as the industry spokesperson for this business
About you:
BA/BS Business or related degree, MBA desired
7+ years industry experience in mobile advertising and/or ad technology
Business acumen as well 5+ years of related product management experience
Forward-thinking leader with the ability to create strategy, drive decisions and take action
Leadership experience in launching & marketing cloud-based software products
Solid reputation as a thought leader and excellent communicator of company & product visions
Proven ability to influence cross-functional teams without formal authority, including influencing at executive level
Collaborative team player who enjoys working closely with other departments to create tightly integrated strategies
Work experience and in-depth knowledge in mobile devices, wearables, on-line entertainment, chat, and advertising business
Experience with technology licensing business models
Knowledgeable about user experience, preferably familiar with haptics and touch interaction or comparable
Strong analytical and critical thinking skill
Ability to balance competing priorities
Familiarity with Agile development methodologies
Experience working in multinational companies
Experience working in an early stage market company
Excellent communication and presentation skills.
Must be willing to travel up to 35% of the time.
Immersion helps bring the digital universe to life. We offer competitive salary and benefits for jobs that allow you to change the way the world experiences digital devices. Hear what we have to say at blog.immersion.com . Please send resume with cover letter detailing how your experience matches the requirements of this job.
For more information about Immersion see: http://tinyurl.com/IMMR-MWC-2015 . To download Immersion apps for your android phone go to: http://tinyurl.com/IMMR-GooglePlay . Free games you can feel are at: http://www.immersion.com/mobile-gaming/ . Immersion is listed on NASDAQ with the symbol IMMR.
Immersion - An Equal Opportunity Employer
Immersion's policy is to comply with all applicable laws and to provide equal employment opportunity for all applicants and employees without regard to non-job-related factors such as race, color, religion, sex, national origin, ancestry, age, disability, veteran status, marital status or sexual orientation. This policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, transfer, and social and recreational programs.
Key words: software product management, mobile video content, advertising technology, media technology, ad tech, software product management, mobile video content, advertising technology, media technology, ad tech
- City: San Jose, CA
- Job posted on: Aug. 18, 2016
- Posting expires on: Sept. 18, 2016
- Respond to: http://chj.tbe.taleo.net/chj05/ats/careers/requisition.jsp?o