Immersion - Senior Product Manager

Sr. Product Manager /Director Product Management

Advertising Technology

 

About Immersion:

 

Here at Immersion our haptic technology brings the power of touch to billions of devices around the world, where it helps companies like Sony, Microsoft, Logitech, Rovio, Bandai Namco, content platforms, leading mobile entertainment and advertising platforms including Ad Colony/Opera MediaWorks and others create highly immersive brand experiences that both delight consumers and improve profitability.

We’ve only just begun to tap into the possibilities offered by touch feedback. Today, our team is working on solutions for new technologies like wearables and virtual reality systems. We’re helping content developers harness the power of touch in mobile video, gaming devices, expanding the experience for mobile advertising and video content creation.

Now, more than ever before, haptics is at the forefront of emerging technologies poised to transform the world. Come help us lead the haptics revolution.

 

What we’re looking for:

 

A seasoned  Sr. Product Manager / Director Product Management, Mobile Advertising  to lead Immersion’s product management efforts in the area of haptic enabled mobile video advertising.  Products to be managed include; TouchSense® Design Cloud (haptic effect creation tools) and TouchSense® Campaign Manager (haptic enabled ad distribution via HTML).  These products are new cloud-based software offerings sold to advertising agencies, ad networks, and mobile ad publishers.  They enable advertisers to create unique haptic effects, distribute them via an HTML5 call, and playback these effects on any Android phone.  Together these offerings enable advertisers to add a realistic sense of “feel” to mobile video advertisements.  Initial trials have shown that haptics creates a significant increase in key ad metrics (recall, CTR, sentiment, consideration) and market response has been overwhelmingly positive.

 

What you’ll do:

 

Develop and build the strategic vision for Immersion’s Ad Tech business

Define and manage the evolution of TouchSense® Design Cloud and TouchSense® Campaign Manager product offerings

Work with our Business Development team to define our Go-to-Market strategy as well as a pricing strategy that will enable us to build a profitable business in this space

Write product requirements and work with engineering to build our roadmap of offerings

Own the marketing strategy and work with product marketing and marketing communication teams to execute this strategy

Work with partners to test and promote haptic technology in the advertising space.

Work closely with Product Management, Sales, Engineering, Engineering Services, Legal, and Finance to plan for and manage this business.

Act as the industry spokesperson for this business 

About you:

 

BA/BS Business or related degree, MBA desired

7+ years industry experience in mobile advertising and/or ad technology

Business acumen as well 5+ years of related product management experience

Forward-thinking leader with the ability to create strategy, drive decisions and take action

Leadership experience in launching & marketing cloud-based software products

Solid reputation as a thought leader and excellent communicator of company & product visions

Proven ability to influence cross-functional teams without formal authority, including influencing at executive level

Collaborative team player who enjoys working closely with other departments to create tightly integrated strategies

Work experience and in-depth knowledge in  mobile devices, wearables, on-line entertainment, chat, and advertising business

Experience with technology licensing business models

Knowledgeable about user experience, preferably familiar with haptics and touch interaction or comparable

Strong analytical and critical thinking skill

Ability to balance competing priorities

Familiarity with Agile development methodologies

Experience working in multinational companies

Experience working in an early stage market company

Excellent communication and presentation skills.

Must be willing to travel up to 35% of the time.

 

Immersion helps bring the digital universe to life. We offer competitive salary and benefits for jobs that allow you to change the way the world experiences digital devices. Hear what we have to say at blog.immersion.com  . Please send resume with cover letter detailing how your experience matches the requirements of this job.

 

For more information about Immersion see:   http://tinyurl.com/IMMR-MWC-2015   .  To download Immersion apps for your android phone go to: http://tinyurl.com/IMMR-GooglePlay   . Free games you can feel are at: http://www.immersion.com/mobile-gaming/  .  Immersion is listed on NASDAQ with the symbol IMMR.

 

Immersion - An Equal Opportunity Employer

 

Immersion's policy is to comply with all applicable laws and to provide equal employment opportunity for all applicants and employees without regard to non-job-related factors such as race, color, religion, sex, national origin, ancestry, age, disability, veteran status, marital status or sexual orientation. This policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, transfer, and social and recreational programs.

 

Key words:  software product management, mobile video content, advertising technology, media technology, ad tech, software product management, mobile video content, advertising technology, media technology, ad tech