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Responsible for providing support with Media Research functions within the Media Department. This position is responsible for media research activities that will support media and marketing strategies. Lead Media research programs, gathering of research data and subsequent analysis.
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Charter - Sr Analyst, Media Research
JOB SUMMARY
Responsible for providing support with Media Research functions within the Media Department. This position is responsible for media research activities that will support media and marketing strategies. Lead Media research programs, gathering of research data and subsequent analysis.
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MAJOR DUTIES AND RESPONSIBILITIES
Support Media Research team by using data to develop audience insights that will guide media strategy, media planning and execution
Gain an understanding of business needs and recommend research solutions
Maintain knowledge of key industry and product trends, including internal customer research and industry research (telecom/cable/media/internet)
Generate innovative, strategy-driven research programs that utilize the best possible techniques to provide useful insight, particularly in growth areas such as digital, mobile, etc.
Monitor competitive strategies for insights to identify new opportunities
Fulfill various ad hoc requests for research as needed
Other duties as assigned
REQUIRED QUALIFICATIONS
Ability to read, write, speak and understand English
Experience with data analysis, interpretation, presentation, and delivery
Excellent communication, analytical and writing skills are a must and candidate must be able to work well with others in both research and non-research areas
Experience with Nielsen, ComScore/Rentrak, MRI, Scarborough, Simmons, Kantar Media data
Knowledge of cable and broadcast television, internet and media products and services
Ability to manage multiple projects and tasks at one time
Ability to work well with people from all levels of the organization
Ability to make decisions and resolve problems while working under pressure
Strong attention to detail balanced with the ability to think strategically
Must be comfortable working in a fast-paced, high-performing team environment
Must be detail-oriented with excellent computer, math skills
Strong Microsoft Office skills (Excel, PowerPoint, Word)
EDUCATION
Bachelor’s degree (B.A.) from four-year college or university, preferably in related field of study
Additional research academia, training, certification, memberships or research affiliations are all relevant
RELATED WORK EXPERIENCE
3-4 years media research experience, agency, publisher and/or client side
PREFERRED QUALIFICATIONS
Ability to support the complete research process, including outside agencies, partners, consultants and vendors
Knowledge of all major research methodologies, leading companies, associations, publications, industry trends and innovations
Strong interest in television and/or media research preferred
WORKING CONDITIONS
Office environment
Office environment
EOE Race/Sex/Vet/Disability
Charter is an equal opportunity employer that complies with the laws and regulations set forth in the following EEO Is the Law poster: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
Charter is committed to diversity, and values the ways in which we are different.
- City: Stamford
- Job posted on: Oct. 12, 2016
- Posting expires on: Nov. 11, 2016
