Pathway Group  - Digital Supervisor

About Pathway
Pathway, a division of Omnicom Media Group, is a growing and fast moving Performance Media Agency focused on driving positive client results.  Pathway operates in a nimble and flexible client-service environment while capitalizing on the Omnicom Media Group marketplace investment. Pathway provides a range of services including media planning and buying across traditional, digital and emerging channels, media and brand analytics and continuous media optimization. www.pathwayomg.com.

We invest in our people and our culture. We are looking for strong team players that want to make a positive impact on client’s business. Strong benefits and perks.

The Role

The Digital Supervisor will be leading the development and execution of digital media plans and collaborating with other internal teams to bring forth the appropriate channel (display, social, mobile, etc.) expertise to meet client goals.

Key Responsibilities: 

• Identify client goals/objectives and lead the development of media strategy and tactical media plan implementation
• Lead team in establishing campaign goals, developing performance reports and implementing strategic optimizations
• Measure media performance and ensure objectives and strategies are met
• Build strong relationships with clients, partner agencies and media partners
• Provide POVs for both staff and clients on ‘first-to-market’ opportunities, emerging technologies and vendor partners

Qualifications:

• Bachelor’s Degree
• 3+ years of media experience, with emphasis on digital and data driven marketing
• High degree of proficiency with MS Office (Excel, Word, and PowerPoint) and third party ad tools (DoubleClick, ComScore, DoubleVerify, etc.)
• Strong analytical skills, with the ability to translate data into insights
• Strong written and oral presentation skills