In their second annual Marketing Sports: Soccer in America event, MediaPost and Soccer America will bring to the field decades of experience in identifying challenges and opportunities for marketing professionals in and around the world of soccer, particularly as it pertains to the sport’s hottest growing constituency: the American soccer fan.
This one-day event, programmed in partnership by MediaPost and Soccer America, will explore how brands can better position themselves to take advantage of the rapidly growing interest in the game at all levels, from local youth soccer, to MLS, the U.S. men’s and women’s national teams, international club competitions and tournaments, the FIFA World Cup, and more.
Marketing Sports: Soccer in America will address the following:
- Learn how to you reach your targets more effectively by mastering the American soccer fans’ many profiles and interests
- Is it time to join the MLS bandwagon? As Europe’s biggest stars crossover to America’s elite soccer league, what you need to know about league, team, player and stadium sponsorships.
- How to take advantage of growing domestic interest in foreign leagues; which league is right for your brand?
- What decisions should your brand be making ahead of the 2016 Copa America, held on U.S. soil?
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