Beyond World Cup: Marketing Gets In The Game
The 2014 World Cup in Brazil -- and its record U.S. TV audiences -- reminded everyone that the passion for soccer in America surpasses all other sports except NFL and college football. But the massive and relatively untapped marketing opportunity in soccer goes far beyond the four year cycle of world Cup moments. And now marketers are waking up to the potential for aligning with one of America’s fastest-growing passions. Soccer not only has scale, but it leads the digital revolution towards making the “second screen” the first screen of choice for fans following the sport.
In its first Marketing Soccer event MediaPost, in partnership with Soccer America, will bring to the field a decade of experience in clarifying challenges and opportunities for marketing professionals and 30-plus years of covering all aspects of soccer in America and around the World.
We will explore the lessons learned from marketing into and around the 2014 World Cup and how brands can position themselves around the 2015 Women’s World Cup in Canada and the 2016 Copa America here in the U.S.
Marketing Soccer will tackle the subjects that every agency and brand is grappling with:
-- Winners and losers: what lessons can we learn from advertising, video, social media World Cup campaigns?
-- Inside the numbers: what does the World Cup tell us about the new soccer fan?
-- Here and now: what marketers should know about capitalizing on the U.S. soccer market in 2015 and 2016?
-- The changing landscape of Hispanic marketing: how brands are reaching soccer-playing Millennials in the Hispanic market.
Paul Kennedy, Editor-in-Chief/GM, Soccer America
John Guppy, Founder, Gilt Edge Soccer Marketing
Jeff L'Hote, Founder & Managing Director, LFC International