Agenda

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Sunday, April 26

Monday, April 27

7:30 AM
Registration Opens
8:00 AM
Breakfast
8:45 AM
We kick off our three day exploration of the mobile/social intersection by mapping the terrain. For the top level, how does the mobilization of social and the role of sharing on mobile change both platforms? And how does this deep “SoMo” relationship fragment and alter discovery for marketers? And what about those messaging apps, where the social becomes personal and marketers must take care how to slip into the conversation?
FeaturingS
Adam Gafgliardo, Director, Digital Marketing and Social Media at Burger King Corporation, Burger King
Craig Weinberg, VP of Mobile Strategy, 3Q Digital
1:00 PM
Lunch
Golf at Dolphin
Deep Sea Fishing
Eco Kayaking Tour

Tuesday, April 28

8:00 AM
Breakfast
8:45 AM
On Day 2 we drill into native forms of mobile/social marketing that demand something more than porting Web ad traditions to smartphones. How is “native” advertising migrating to devices, and is it capturing the mobile penchant for sharing? Native SoMo networks have their own formats and stars, so what are the new rules for piggybacking on Instagram and Vine celebs? And how is mobility helping marketers activate their live event partnerships in unprecedented ways?
Featuring
T.J Hunter, Director of Digital Marketing, Rosetta Stone
1:00 PM
Lunch
Snorkeling at John Pennekamp Coral Reef
Everglades Alligator Farm Trip
Stand Up Paddleboard Tour

Wednesday, April 29

8:00 AM
Breakfast
8:45 AM
We wrap the Mobile Insider Summit by looking at mobility and social channels activating offline experiences. How can marketers leverage smartphones in real world social moments and events? And can SoMo channels really move the retail needle? Is this what “social commerce” has been waiting for?
11:30 AM
Conference Concludes