August 18, 2013
August 19, 2013
Ditch the Flowchart – Toss the Media Plan: Time For Consumer Planning
Where in the World is My Consumer Now…And What is She Thinking, Doing, Needing?
Research Presentation: The Everywhere Shopper
From Mobile to ‘Mobility’
Presentation: The Past, Present and Future of Mobile for CPG Marketers
August 20, 2013
GE: Mobile Is Now the Heart of Our Brand Storytelling
Changing the Conversation: Should Mobililty Rewire Your Social Strategy?
Case Study: 4 Things We Learned Building the 7-Eleven Mobile App
First Steps Toward Building the Omnichannel Experience
Crafting a ‘Scan Plan’ In The Wild West of Activation Solutions
August 21, 2013
Hacking Mobility: Lessons from 1-800-Flowers.com
What’s a Conversion Anyway? The New Metrics Of Context
Presentation: The Gathering Wave: Digital, Mobile and Targeted Marketing Trends Converge
The Place of Place: What Can Marketers Do With The Location Data Point?
Mastering Mobility: The Year of Context Marketing
‘Mobile’ is so 2010…and 2011…and 2012. The long term impact of the post-PC era is ‘mobility’ not ‘mobile.’ Marketers need to target contexts, activities, moments - not devices. This is about situations, not screens. In-store, before-store, in front of the TV, in-car traffic look-ups, product look-ups. It is about the mode a user is in: lean-back, lean-in, ready-to-buy, in need of distraction, information, a nearby meal. Mobile is just a medium for accessing a wealth of occasions. At the annual Tahoe Mobile Insider Summit we look beyond targeting screens. The complex challenge for marketing in the untethered era is knowing where your customers are in time, space and mindset and how you can access their greatest point of need. Mobility is about a new understanding of consumer contexts.
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