Agenda

August 17, 2014
August 18, 2014
7:30 AM
Registration Opens
8:00 AM
Full Breakfast
8:45 AM
Opening Remarks
9:00 AM
9:30 AM
10:15 AM
10:45 AM
11:30 AM
12:00 PM
12:15 PM
1:00 PM
Lunch
August 19, 2014
8:00 AM
Full Breakfast
8:45 AM
Welcome Back
9:00 AM
9:30 AM
10:00 AM
10:30 AM
11:15 AM
12:00 PM
Presentation: Bright Shiny Objects II: The Sensor Movement: Redefining Customer Experience, Capabilities and Brand Utility
12:15 PM
1:00 PM
Lunch
August 20, 2014
8:00 AM
Continental Breakfast
8:30 AM
9:00 AM
9:45 AM
10:30 AM
Presentation: Bright Shiny Objects III: “hey whats up”: How Mobile Messaging is Changing the Conversation
10:45 AM
11:30 AM
Conference Concludes

Context Is King: Setting The First Screen Agenda For 2015

Third screen? Second screen? It has taken a decade or so for mobile to ascend the pecking order, but few would argue with the platform’s dominant place in consumers’ attention and hearts. And as we explore at the fifth annual Lake Tahoe Mobile Insider Summit, the “first screen” is really about defining, targeting and serving consumer context. Mobile is not just another screen. It can more accurately than any other medium locate a consumer in time, space, spot on the path the purchase, mood and even location in a store.

For a century analog media was all about targeting media. Digital media has shifted us towards buying audiences. At this summer’s fifth anniversary of the Mobile Insider Summit we equip you for the next great shift – to targeting contexts.

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