January 26, 2014
January 27, 2014
January 28, 2014
January 29, 2014
Re-Size, Re-Think, Re-Invent: New Tactics For The Mobile Metamorphosis
This is not just a mobile ‘migration’ to a shrunken Web. At our eighth semi-annual Mobile Insider Summit we face up to the reality of mobility and reassert its unique possibilities. From site strategy to CRM, email to video, social to search, user-generated content to native advertising – mobility demands more than a rescaling of every digital channel. It launches a new stage in digital media where contextual awareness, personalization, and countless new use cases and user modes need to be accommodated.
At the Mobile Insider Summit we help marketers rewrite the digital playbook. We highlight the new tactics that leverage the uniqueness of the mobile medium and get beyond merely migrating the Web. Apps promise a new depth of consumer engagement that require a deeper understanding of user behavior. Mobility pushes site design, CRM and social strategies to be both more personalized and more contextually aware. The purchase path is now closer to a dance among screens. Smartphone sensors and multimedia tools fundamentally change user generated content and social media interactions. And Twitter, Instagram and Vine all are redefining what TV and video can do for brands…and what brands can do with them.
This 3-day event faces up to the new reality of smaller, untethered screens. They really do change everything. No, really.
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