Context Is King: Setting The First Screen Agenda For 2015
Third screen? Second screen? It has taken a decade or so for mobile to ascend the pecking order, but few would argue with the platform’s dominant place in consumers’ attention and hearts. And as we explore at the fifth annual Lake Tahoe Mobile Insider Summit, the “first screen” is really about defining, targeting and serving consumer context. Mobile is not just another screen. It can more accurately than any other medium locate a consumer in time, space, spot on the path the purchase, mood and even location in a store.
For a century analog media was all about targeting media. Digital media has shifted us towards buying audiences. At this summer’s fifth anniversary of the Mobile Insider Summit we equip you for the next great shift – to targeting contexts.
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