Humanizing The Great Ad Machine
Automation, data, analytics, complexity, algorithms…oh, my!
Seemingly driven by technology alone for over a decade, programmatic and even native advertising are finally using the data and analytics to improve the user experience, create deeper customer relationships ... tell stories. At this year’s OMMA LA we explore the next evolution of the tech-driven ad economy – making the ad robots more human and creative.
As ad blockers ignite consumer rebellion against clutter and intrusiveness, how can tech be marshalled to enrich relevance and user experience? How can two of the key creative institutions in traditional media – the ad agency and the content provider – survive technologies that seem to disintermediate both? And how will automation and precision targeting change the last bastion of traditional media – TV?
After leaning heavily towards technology and analytics and often achieving only narrow improvements in performance, has the pendulum finally started swinging back towards marketing, relationship building and telling good stories?
Scott BaileyTEN Automotive
Zach BazeFact & Fiction
Jane CrisanR2C Group
Dan DaviesMullenLowe Mediahub
Joanna FrancoShut Up and Go
Nick FrontieraSaatchi & Saatchi LA
Jon HaberGiant Spoon
Susan NoonanButler, Shine, Stern & Partners
Matthew PerryDDB San Francisco
Evan ShapiroNBC Universal
Dylan SlaterRip Curl
Bryan ThoensenFullscreen Media's Strategic Content Group
Emma WitkowskiMindshare North AmericaView All Speakers
2016 OMMA LA Attendees Included:
Conference Content ProgrammerWhat people are saying about MediaPost's OMMA Conferences...
"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space" Kevin Klein, Head of Marketing, Global Display Advertising, Amazon.com
"The OMMA events are always very, very well organized and informative. The speakers from well known brands and the case studies from solutions providers highly relevant."
Carri Lukasik, Marketing Manager, Disney Store
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Kristina Simpson, Senior Marketing Associate, eBay
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Brian J. Quinn, Chief Revenue Officer, Triad Retail Media
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JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA
“The OMMA conferences provide tremendous insight into not only what is happening in the world of Online Marketing, but what will be next. The composition of the audiences at these conferences is a veritable who's who in online media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it.”
Ian Schafer, Founder & CEO, Deep Focus
"The OMMA Conferences continue to deliver insights and fascinating cases from those on the leading edge of their craft. Whether you are an expert or a novice these events are a terrific investment in ensuring you up to date on the latest dimensions of the business."
Tony Jarvis, Research Architect, Olympic Media Consultancy