July 19, 2016Marina del Rey Marriott, LA

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Humanizing The Great Ad Machine


Automation, data, analytics, complexity, algorithms…oh, my!

Seemingly driven by technology alone for over a decade, programmatic and even native advertising are finally using the data and analytics to improve the user experience, create deeper customer relationships ... tell stories. At this year’s OMMA LA we explore the next evolution of the tech-driven ad economy – making the ad robots more human and creative.

As ad blockers ignite consumer rebellion against clutter and intrusiveness, how can tech be marshalled to enrich relevance and user experience? How can two of the key creative institutions in traditional media – the ad agency and the content provider – survive technologies that seem to disintermediate both? And how will automation and precision targeting change the last bastion of traditional media – TV?

After leaning heavily towards technology and analytics and often achieving only narrow improvements in performance, has the pendulum finally started swinging back towards marketing, relationship building and telling good stories?


Featured Speakers

2016 OMMA LA Attendees Included:


 





Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.


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Conference Content Programmer

Ross FadnerDirector, Event Programming, MediaPost

 
What people are saying about MediaPost's OMMA Conferences...

"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising.  The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers.  These are top-quality events for anyone involved in the digital media space" Kevin KleinHead of Marketing, Global Display AdvertisingAmazon.com

"The OMMA events are always very, very well organized and informative. The speakers from well known brands and the case studies from solutions providers highly relevant."
Carri LukasikMarketing ManagerDisney Store

“This OMMA event had the top talent talking about the most relevant topics in the industry today. It was a phenomenal opportunity to hear about the newest things within the space and to network with some of the brightest minds in the business.”
Kristina Simpson, Senior Marketing Associate, eBay

“The OMMA conferences are standout events. The keynotes are great, panels insightful and breakout sessions spot on.  Anybody who is anybody in the media business are at these events.”
Brian J. QuinnChief Revenue OfficerTriad Retail Media

"I love the way dialog develops throughout the day at these OMMA events! The keynotes and sessions were all interesting.  Great events!"
JJ BehMortgage Strategy & Planning LeadING Direct USA

“The OMMA conferences provide tremendous insight into not only what is happening in the world of Online Marketing, but what will be next.  The composition of the audiences at these conferences is a veritable who's who in online media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it.”
Ian SchaferFounder & CEODeep Focus

"The OMMA Conferences continue to deliver insights and fascinating cases from those on the leading edge of their craft. Whether you are an expert or a novice these events are a terrific investment in ensuring you up to date on the latest dimensions of the business."
Tony JarvisResearch ArchitectOlympic Media Consultancy