Mike ParkeriCrossing President, Western Region
As President of iCrossing’s West region, leading the San Francisco, Los Angeles and Scottsdale offices, Mike is responsible for the strategic, creative and commercial success of the region. Mike is also responsible for leading iCrossing’s global mobile practice and its large-scale digital media and platform partnerships.
A eighteen-year veteran of the industry, Mike has helped brands like Nestlé, Microsoft, Intel and Clorox build deep engagements with their customers. In his most recent role as Chief Digital Officer at McCann WorldGroup, Mike infused digital into McCann’s core, developing capabilities in social media and mobile marketing. Prior to McCann, he served as co-president for Tribal DDB’s U.S. network, where he oversaw significant growth in the agency’s client base. Mike is a three-time winner of Digital Agency of the Year honors and was a member of the inaugural Cannes Innovation Lions jury.
Meet Mike at:
Panel: The Data-Driven Consumer: Imagining An Opt-In Ad Economy of 2021
Date/Time: 3:45 PM How long has the industry been assuring consumers that tracking their online behaviors, preferences, personae and compromising their privacy gives them more relevant and better advertising and better media? But has it…really? Maybe users are blocking ads because the purported value exchange of advertising is invisible at best, laughable at worst. This panel explores the possibility of data collection becoming an opportunity for media and advertisers to reset the relationship. Will the media of 2021 need to better leverage opt-in relationships where the exchange of data for content is more transparent, clearly beneficial to the consumer and under her control? As content and data diffuses into the Internet of Things, especially, won’t permission-based marketing relationships become pretty much required. Why wait to figure out how this all will work?