Chris McCann is President of 1-800-FLOWERS.COM and is responsible for the Company's overall performance and direction. Under his guidance, 1-800-FLOWERS.COM has earned a reputation as one of the leading multi-channel retailers in the country. Additionally, McCann's role in building 1-800-FLOWERS.COM's e-commerce channel has helped accelerate the Company's growth and earned him speaking engagements at numerous interactive conferences and universities around the country. Since its inception more than 35 years ago, 1-800-FLOWERS.COM has been an industry leader in embracing new technologies and developing innovative customer engagement programs. The Company revolutionized the floral marketplace with its 800-number ordering system and the ability to process credit card orders over the phone. 1-800-FLOWERS.COM was also the first in its retail category to target customers utilizing the Internet. And, the Company's Freshness Guarantee has become a benchmark for floral quality assurance, generating customer loyalty and repeat business. Under McCann's leadership the Company again led change in the floral industry in 2005 with the launch of its BloomNet Wire Service business which provides a unique value proposition to florists that has very quickly disrupted the status quo and continues to build its market share as a true partner for retail florists. 1-800-FLOWERS.COM continues to optimize the opportunities that come with delivering marketing messages through several channels to multiple audiences. In addition to its industry leading marketing and advertising campaigns; both online and offline; the Company reaches its customers through its growing family of e-commerce gift brands and its focus on the fast emerging social networking channels, including Facebook, Twitter and the expanding blogger community. The Company is also at the forefront of what Chris calls the "next wave" in e-commerce technology with its industry leading applications on the newest generation of mobile devices; such as the Blackberry and the iPhone; literally putting the Company's messages and the ability to make purchases in the hands of consumers. Board Affiliations:Marist College; Board of Trustee, 2001 - Present Ohana Companies; 2011 - Present Likeable Media; 2012 - Present
David Boyle has held numerous senior strategy positions. He joined HarperCollins from EMI, where he was SVP of Insight for EMI Music, overseeing the team that delivers insight to all parts of the business in more than 25 countries. His work contributed to decision making at all levels of the company, from artist signing to product development and marketing plans for EMI's biggest artists like The Beatles and Pink Floyd. He was also Director of Insight at zeebox, which is using rich consumer surveys and detailed user information to drive product development and product / relationship personalization. Boyle has worked in London for New Philanthropy Capital on analysis of charity effectiveness, for L.E.K. Consulting in London and Boston on corporate strategy consulting, for Tesco helping their international businesses use data and evidence to optimize their operations, and for DSG International. Additionally, he worked in politics for the Labour Party in London and with Democrats in the US where he helped build data and analysis infrastructure that powered the 2008 election of President Obama. Boyle studied Pure Maths in the UK at the University of Warwick.
Jennifer LaFrance (Jen) is the Senior Manager of Digital Marketing and Social Media for McCormick’s U.S. Consumer Products Division. She leads the development, implementation and ongoing support of all digital marketing strategies and programs for multiple brands. In addition to overseeing a variety of touch points, including web properties, mobile applications, CRM programs and social media assets, Jen is responsible for building McCormick brands through robust online media campaigns and evergreen efforts that increase awareness, product usage, community engagement and sales.
Jen has been involved in McCormick’s digital efforts since 2007, when the company successfully executed its first online media campaign. She helped launch McCormick’s social presence in 2009 and has been working to expand their ‘social footprint’ ever since.
Jen joined McCormick in 2004 after nine years in advertising, staff development and sales management with The Baltimore Sun.