Follow the Performance
After three years of arming itself with new data, targeting, creative and real-time bidding technologies, display advertising is back in growth mode. Many claim that well-executed, data-driven display can approach the effectiveness of search. At OMMA Display at Advertising Week we put that premise to the test. We ask where and how advertisers are seeing advanced data targeting, demand-side platforms and real-time bidding move the needle of performance.
We explore how the new science is changing the art of display. How are demand side platforms and audience buying changing the ad agency itself now that the media buyers are also now audience aggregators and sellers, let alone technology companies? Display advertising has a new sales and inventory leader in Facebook. But how does this environment really compare to other opportunities and where should social contests and data figure in the marketing mix? Real-time bidding is display’s shiny new object where much of the spending growth is headed? But have best practices emerged yet for when and how to leverage programmatic buying and real-time bidding?
And if the new Display economy is so heavily reliant on new data layers to give it the precision of search, then how are media buyers and planners evaluating that data both going in and coming out? How are they determining which data sets matter for a campaign? Perhaps as importantly, how are they getting beyond the last-click metrics that always favored search and give display is due credit with more advanced attribution models.
At OMMA Display at Advertising Week we follow the new data path into the display world and monitor what it produces on the back end to earn your investment.
Featured Speakers
David Berkowitz
360i
Erik Huddleston
Dachis Group
John Lee
Merkle
Jennifer Leonard
iPropsect
Mary Pocsik
G2
Amir Weiss
Metlife
Kristine Welker
Hearst Magazines Digital Media
What To Expect
* Listen to top names from media agencies, creative agencies, and publishers in onstage panels, keynotes, research presentations, and case studies in order to create the best premium display initiatives.
* Learn how control over ad placement, creative execution, and ensuring ads are in the right context are shaping the industry.
* Network with agencies, brands, and other decision makers in display advertising to broaden your connections and partnerships.
What The Industry is Saying
"As a brand marketer, OMMA Display provided key insights into the realities and opportunities of the business that I may not have been exposed to otherwise. Great conference."
Katie Foret, Global Advertising Specialist, Cisco“I rarely attend conferences, but this day was worth its weight in monthly user visits. The keynotes, multiple panels and round table lunch all had me getting more and more engaged. The event was perfectly timed and right in my wheelhouse. Thanks MediaPost for a great conference.”
Jeff Taylor, Founder, Eons.com & Monster.com"OMMA Display is one of the most significant shows on the circuit today. I have been to many events in my career and I can honestly say OMMA Display had the deepest impact."
Alex Montanez, Business Development Manager, TechMediaNetwork"OMMA Display is an incredible opportunity to connect with savvy people you want to know more and do business with."
Tosh Bulger, Head of UK Network Ops, AudienceScience"I look to OMMA to provide an uncanny perspective on the future of our industry. In all areas of the online advertising world, from publishers to advertisers and all the innovative technology players in between, OMMA Display is a platform and forum for the most forward-thinking leaders and perspectives. 5 stars!"
Amiad Solomon, President, Peer39
