Data, Targeting & Trading: Debating The New Machine
At OMMA Display we interrogate the new machine from all angles. Are programmatic and premium inventories still at odds, and are publishers winning or losing under the new models? Can the bright shiny object of “native advertising” keep its polish as demands for scale and standardization increase? Is the main food group for data driven display, the cookie, about to crumble? Data is driver behind ad tech, but is a rational market shaping around it, and is the data creating demonstrable value? Data driven marketing and the tech-laden display industries are the giant Transformers of digital marketing. OMMA Display pops the hood, asks the tough questions, and gives the display advertising engine a check-up.
How are the media planners themselves defining the “premium” buy in a larger mix of online, offline and programmatic ads? How are both publishers and agency creatives better leveraging not only the wider bandwidth and toolset of cross-platform media, but how are they using data to make the storytelling better and more effective? Are marketers really leveraging mobile for its unique engagement properties? Or are they treating it as just another screen size? And now that Internet radio has achieved scale and proliferated off the desktop, into phones and cars, is audio the next area for high impact creativity?
At OMMA Premium we bring the storytellers and the robots together to see how technology and data make, target and measure more engaging tales.
Video from our last OMMA Premium show
"OMMA Premium is a dynamic conference on a niche topic being worked on by extremely sharp individuals. The audience was receptive to seeing how their niche fit into a larger digital marketing strategy and referenced how their work fits into the bigger picture."
Karen Bellin, Director, Web Analytics, Digitaria
"Thanks for hitting on topics that definitely bear discussion, and for bringing speakers and panelists from such varied backgrounds and perspectives. That was the most eye-opening aspect for me."
Stephen Prat, Data Analyst, U.S. Interactive Media
“An event like OMMA Premium allows us to conduct meetings and collect "insider" insights in a very focused and ROI-dirven manner. Attending the OMMA events is a market research buy as much as (if not more than) it is a lead generation buy."
Kirby Winfield, SVP, Corporate Development, comScore
What To Expect
* Listen to top names from media agencies, creative agencies, and publishers in onstage panels, keynotes, research presentations, and case studies in order to create the best premium display initiatives.
* Learn how control over ad placement, creative execution, and ensuring ads are in the right context are shaping the industry.
* Network with agencies, brands, and other decision makers in display advertising to broaden your connections and partnerships.
What The Industry is Saying
"As a brand marketer, OMMA Premium provided key insights into the realities and opportunities of the business that I may not have been exposed to otherwise. Great conference."
Katie Foret, Global Advertising Specialist, Cisco
“I rarely attend conferences, but this day was worth its weight in monthly user visits. The keynotes, multiple panels and round table lunch all had me getting more and more engaged. The event was perfectly timed and right in my wheelhouse. Thanks MediaPost for a great conference.”
Jeff Taylor, Founder, Eons.com & Monster.com
"OMMA Premium is one of the most significant shows on the circuit today. I have been to many events in my career and I can honestly say OMMA Display had the deepest impact."
Alex Montanez, Business Development Manager, TechMediaNetwork
"OMMA Premium is an incredible opportunity to connect with savvy people you want to know more and do business with."
Tosh Bulger, Head of UK Network Ops, AudienceScience
"I look to OMMA to provide an uncanny perspective on the future of our industry. In all areas of the online advertising world, from publishers to advertisers and all the innovative technology players in between, OMMA Premium is a platform and forum for the most forward-thinking leaders and perspectives. 5 stars!"
Amiad Solomon, President, Peer39