Alan Chapell is an attorney and industry analyst focusing on privacy within the interactive media and technology landscape. After several years at a DM agency, Chapell took a five month sabbatical in Mumbai to write music jingles for Indian TV (which seemed like a great idea at the time). After returning from India, Chapell moved to New York and to Jupiter Research. Chapell founded Chapell & Associates in October of 2003. Since then, his firm has helped over 100 media and technology companies craft their privacy and data strategy. Chapell graduated from the University of Connecticut and Fordham University School of Law, is a member of the New York bar, and is a Certified Information Privacy Professional. When not advising companies on privacy, Chapell enjoys playing music.
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The Big Reboot: Are Demand-Side Display Systems Changing the Digital Agency?
Date/Time: October 01, 12:15 PM
The buyers are now sellers. Agency trading companies start looking like Wall Street hedge funds. Automation in the online ad industry seems poised to replace humans with algorithms. Suddenly the art of planning is mired in the complex science and pricing of RTB. And figuring out the formulae for attribution among these many channels requires advanced math degrees. From staffing to ad ops to potential conflicts of interest in client relationships, the new display machine is raising important questions about what the digital agency of the future looks like. We bring in some of the people who have been crafting this new machine with the agency world to discuss whether the new display requires a new agency.
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