Aaron Goldman is Chief Marketing Officer and Head of Freestyle Rap at Kenshoo, a digital marketing software company that engineers global technology solutions for search marketing, social media and online advertising. He thinks Kenshoo’s product suite is pretty sweet but prefers to let Kenshoo clients do the talking at Kenshoo.com/Testimonials.
Goldman has been running the digital marketing rap game for more than 12 years and is the author of Everything I Know about Marketing I Learned from Google (McGraw-Hill 2010). Prior to Kenshoo, he founded Connectual, a digital marketing consulting and matchmaking firm.
Previously, Goldman was VP, Marketing and Strategic Partnerships at Resolution Media, a search marketing agency that makes it rain under the Omnicom umbrella. Before that, he managed U.S. Midwest sales for MaxOnline, an ad network that was folded into IAC. He sold a lot of pop-ups.
When he’s not busy Googling himself, Goldman is running around Chicago with his wife, Lisa, daughter, Eliara, and twins, Ethan and Mila.
Meet Aaron at:
The Facebook Challenge: Is Social Media Inventory Any Good for Marketers?
Date/Time: October 01, 4:15 PM
The new 800-pound gorilla of display marketing is loaded with inventory and dense user profiles, but is Facebook really proving to be an important part of the inventory mix for marketers? The company’s ad programs shift as quickly as its privacy policies. The audience is migrating rapidly to mobile media where the ad models remain even less clear. And despite anecdotal evidence of success, the real value of display within Facebook continues to be debatable. And now the company is bringing its data outside the network walls and letting the DSPs and exchanges in. How are agencies meeting the complex challenge that Facebook poses both to the media plan and to the business of display. Can social display inform and enhance a larger marketing plan? Are media buyers moving budget away from other display buys to enter this arena, and how does ROI in the social network compare to returns from the new ad tech machine being built outside of Facebook?
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