Eric Porres is the Chief Marketing Officer for Rocket Fuel, the leader providing of artificial intelligence advertising solutions for digital marketers. Prior to Rocket Fuel, he was the CMO for Lotame Solutions, Inc., a marketing technology company. Eric previously was a founding partner of Underscore Marketing, and helped build the team into a recognized Inc 5000 company. He was also a founder of Pericles Consulting, an online political marketing firm that executed programs for Presidential and Senatorial campaigns. Earlier in his career, Eric held management positions at AOL Time Warner, Agency.com, and LiveTechnology. He is an active investor and adviser to several start-up companies, and is the founder of Classelist, a web and mobile platform for parents and schools. Eric graduated from Duke University.
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Getting Real World With Real Time: Best Practices in RTB
Date/Time: October 01, 5:00 PM
By some counts real time biding is responsible for up to a third of display spend. That represents an enormous change in just two years since these platforms emerged. But what have buyers learned about executing campaigns via RTB most effectively, and what has this data-rich channel taught the buyers and planners that they didn’t know before? We ask both buyers and providers to explore after two years of experience whether RTB represents just a more efficient method of flying campaigns, or if it changes, enriches or challenges digital buying as we know it?
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