Dave RagalsIgnitionOne SVP, Client Services
Dave Ragals serves as Senior Vice President of Client Services for IgnitionOne, where he oversees the company's global client services operations. Mr. Ragals has more than 15 years of online experience. He began his online career with CNN, where he served as V.P., News Features at CNN Interactive, managing the creation of highly-customized content as well as several large business relationships with advertisers and partners. In addition, he developed the paid search marketing strategy for the American Cancer Society, where he was in charge of Web Marketing. Mr. Ragals graduated from Northwestern University's Medill School of Journalism, where he earned a Bachelor of Science degree.
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Data Out: Solving the Attribution Conundrum
Date/Time: October 02, 5:00 PM
And you thought the Luma chart was confusing. Trying to figure out how to assign credit and blame in a campaign’s performance is even more complex than the ad technology economy that powers these efforts. As all marketers claim to move beyond simplistic “last-click” attribution, what are they really doing now to assess what feeds effectiveness? More importantly, how are these models being used to allocate time and money for that next campaign? We bring in the attribution gurus to share their state of the art for assessing this multi-channel world and who gets the credit…or blame.← Back to speaker list