James Green joined search retargeting leader Magnetic in October 2011 as chief executive officer charged with driving overall company expansion and building out Magnetic’s search retargeting infrastructure.
Green began his career in the entertainment industry and spent eight years with The Walt Disney Company culminating in his appointment as the General Manager of the Japanese market. From Disney, Green moved to Pixar Animation Studios where he worked for Steve Jobs as the VP of Marketing and New Business Development. In 1998, Green became a founding partner and CEO of Sabela Media, an Internet ad serving company. After an explosive 18 months of revenue growth, Sabela Media sold for $70 million to 24/7 Real Media where Green served as President of Technology Solutions.
In October 2000, Green became CEO of GiantBear, where he successfully launched new products with major carriers, before selling the business to InfoSpace in March 2002. After GiantBear, Green became CEO of PVI, which he took private in 2003 before it was sold to Cablevison in May of 2005. Green then joined Giant Realm, a vertical ad network, as CEO in January 2007 and sold the company to Burst Media in October 2009.
From 2009 until joining Magnetic, Green fulfilled his lifelong dream of traveling around the world on his sailboat with his wife and two children.
Meet James at:
Getting Real World With Real Time: Best Practices in RTB
Date/Time: October 01, 5:00 PM
By some counts real time biding is responsible for up to a third of display spend. That represents an enormous change in just two years since these platforms emerged. But what have buyers learned about executing campaigns via RTB most effectively, and what has this data-rich channel taught the buyers and planners that they didn’t know before? We ask both buyers and providers to explore after two years of experience whether RTB represents just a more efficient method of flying campaigns, or if it changes, enriches or challenges digital buying as we know it?
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