Skip Brand

Martini Media CEO

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Panel: The State and Future of Display: Two Perspectives
Date/Time: October 02, 11:30 AM

Display advertising was counted down and out only a few years ago as media buyers hedged against the economic meltdown with tried and true performance bases search buys. But display is roaring back, showing substantial growth in the last year, as marketers buy in to tech and data-enhanced targeting systems that purport to rival search in their effectiveness. But where are the true drivers of growth here – on the tech-driven demand side platforms or from higher-impact advertising units that are making display more like print and TV? A research analyst weighs in with a market overview followed by a panel discussion acorss multiple models.