Kristine Welker

Hearst Magazines Digital Media Chief Revenue Officer

Kristine Welker was named vice president, sales & marketing for Hearst Magazines Digital Media in February 2008 and then chief revenue officer for the division in 2011. In her current position, she oversees all advertising and marketing for Hearst Magazines’ digital unit, which includes 24 websites and nine mobile sites.

Previously, Welker spent more than eight years at Hearst’s CosmoGIRL! magazine, where she was the founding publisher in 1999. In 2004, she was named vice president. Since its launch, CosmoGIRL! has received many awards including Adweek’s 2003 Magazine “Hot List”, Ad Age’s 2003 “A List” and winner of AWNY’s “Good” Award for the magazine’s Born To Lead campaign for three consecutive years.

Meet Kristine at:

Panel: The State and Future of Display: Two Perspectives
Date/Time: October 02, 11:30 AM

Display advertising was counted down and out only a few years ago as media buyers hedged against the economic meltdown with tried and true performance bases search buys. But display is roaring back, showing substantial growth in the last year, as marketers buy in to tech and data-enhanced targeting systems that purport to rival search in their effectiveness. But where are the true drivers of growth here – on the tech-driven demand side platforms or from higher-impact advertising units that are making display more like print and TV? A research analyst weighs in with a market overview followed by a panel discussion acorss multiple models.

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