Jeff Sporn

IXI Services/Equifax SVP & GM, Digital Solutions

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Data In: Best Practices for Mapping Data Against Brand Goals
Date/Time: October 02, 4:15 PM

Data, data everywhere, but what inputs should marketers drink? In this panel of media planners and buyers we ask the practitioners to speak out of cases and explain how and why they made decisions to include and exclude data from their targeting mix. Everyone talks about having to filter through the waves of data now available to marketers. But let’s get down to cases and uncover people deploying campaigns vet the data and map its against the goals of client and campaign? How and how often are these professionals optimizing campaigns base don’t he real-time data ad exchanges and real-time bidding feed back relentlessly? What best practices are emerging in order to put this complex ad targeting machine to best use?