Erik Huddleston is the EVP Product and Chief Technology Officer at Dachis Group. He leads the go to market and product delivery for Dachis Group’s groundbreaking Social Business Intelligence as a Service (SBIaaS) platform, SaaS applications, and managed services. Erik is passionate about the transformational potential of social and big data for the world’s largest companies.
Meet Erik at:
Data Out: Solving the Attribution Conundrum
Date/Time: October 02, 5:00 PM
And you thought the Luma chart was confusing. Trying to figure out how to assign credit and blame in a campaign’s performance is even more complex than the ad technology economy that powers these efforts. As all marketers claim to move beyond simplistic “last-click” attribution, what are they really doing now to assess what feeds effectiveness? More importantly, how are these models being used to allocate time and money for that next campaign? We bring in the attribution gurus to share their state of the art for assessing this multi-channel world and who gets the credit…or blame.
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