Bob GarfieldMediaPost Columnist
Bob Garfield has never held a job with an agency or marketer. He has no relevant education, experience or data. He owns exactly one dark suit. He is also the most prominent commentator and analyst of advertising and marketing who has ever lived. His weekly MediaPost column explores the frontiers of 21st-century marketing and media or whatever crosses his mind as deadline approaches. His bi-weekly column for the Guardian does the same but adds a “u” to “labour.”
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OMMA Global Keynote Conversation - Listening To Pandora
Date/Time: September 24, 2:00 PM Almost a decade ago Tim Westergen and his colleagues invented the technology that would power a fundamental shift in music listening and discovery. With over 70 million monthly users across devices, Pandora may have more real-time contact with more people than any digital media brand. But the challenges to making this work as a business are formidable: competing with Google, Apple and Spotify, stiff royalty arrangements and growing creator demands for pay, and overall pressure on all digital CPMs. Bob Garfield sits down with Pandora’s co-inventor to see how the company innovates a sustainable business model.