In his role as Vice President of Multimedia Marketing, Dennis Maloney is responsible for overseeing Domino’s digital ordering channels, as well as all digital marketing activities including paid search, search engine optimization, email, mobile, display, social media and other emerging interactive projects.
Since taking his current position in January 2010, Maloney has been instrumental in more than doubling Domino’s annual digital sales to over $1B. He has led the introduction of several innovative new digital marketing capabilities including delivery of Domino’s iPhone and Android ordering applications, the introduction of consumer reviews and a Shoprunner partnership. In addition, he drove Domino’s strong social media presence, including growing the Domino’s Facebook channel to over 8 million fans and the use of innovative social programs to drive revenue. He has also championed the use of highly interactive digital experiences, such as the Pizza Hero application, to drive consumer engagement and support Domino’s “Pizza Turnaround” program.
Maloney’s previous experience includes more than 15 years in marketing and e-commerce at leading global companies such as The Coca-Cola Company and Procter & Gamble. He was responsible for launching Procter & Gamble’s first online brand, the custom beauty care site Reflect.com, and managing Coca-Cola’s global ecommerce business.