Archive
As mobile moves out of the R&D phase into the mainstream marketing budget mix, where does it fit? How do branded mobile apps transition from being a new channel to become part of a cross-channel shopping experience? What are the key drivers? As marketing budgets take shape, marketers and agencies will be challenged to find the right balance, in many cases with mobile leading the way.<br /><br />OMMA Mobile at Internet Week attendees will hear leading-edge thinking of where mobile integrates into the other marketing strategies and tactics, including a look at the most significant challenges and opportunities. Keynotes, case studies and best practices from industry leaders will be highlighted along with research illuminating the key trends in mobile to be ready for mobile integration.
All Past OMMA Mobile Events
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Los Angeles, CA
October 22, 2012 Hyatt Regency Century Plaza, LA Details -
New York, NY
October 1 - 2, 2012 New York Marriott Marquis Details -
New York City
May 14, 2012 82MERCER - Internet Week Headquarters, NYC Details -
San Francisco
October 25, 2011 San Francisco Marriott Union Square Details -
New York City
June 7, 2011 New York Marriott Marquis Details -
Los Angeles
October 27, 2010 Loews Santa Monica Beach Hotel Details -
Crowne Plaza Hotel, New York City
May 12, 2010 Crowne Plaza Times Square, NYC Details -
Hyatt Regency Century Plaza, Los Angeles
October 29, 2009 Hyatt Regency Century Plaza, LA Details -
Crowne Plaza Manhattan Times Square New York City
April 29, 2009 Crowne Plaza Times Square, NYC Details
