As mobile moves out of the R&amp;D phase into the mainstream marketing budget mix, where does it fit? How do branded mobile apps transition from being a new channel to become part of a cross-channel shopping experience? What are the key drivers? As marketing budgets take shape, marketers and agencies will be challenged to find the right balance, in many cases with mobile leading the way.<br /><br />OMMA Mobile at Advertising Week attendees will hear leading-edge thinking of where mobile integrates into the other marketing strategies and tactics, including a look at the most significant challenges and opportunities. Keynotes, case studies and best practices from industry leaders will be highlighted along with research illuminating the key trends in mobile to be ready for mobile integration.

All Past OMMA Programmatic Mobile Events

  • New York City
    May 18, 2015
    Metropolitan Pavilion, NYCDetails
  • Internet Week - New York
    May 21, 2014
    Crowne Plaza Times Square, NYCDetails
  • New York
    September 23 - 24, 2013
    New York Marriott MarquisDetails
  • Internet Week – New York
    May 22, 2013
    eventi - A Kimpton HotelDetails
  • Los Angeles, CA
    October 22, 2012
    Hyatt Regency Century Plaza, LADetails
  • New York, NY
    October 1 - 2, 2012
    New York Marriott MarquisDetails
  • New York City
    May 14, 2012
    82MERCER - Internet Week Headquarters, NYCDetails
  • San Francisco
    October 25, 2011
    San Francisco Marriott Union SquareDetails
  • New York City
    June 7, 2011
    New York Marriott MarquisDetails
  • Los Angeles
    October 27, 2010
    Loews Santa Monica Beach HotelDetails
  • Crowne Plaza Hotel, New York City
    May 12, 2010
    Crowne Plaza Times Square, NYCDetails
  • Hyatt Regency Century Plaza, Los Angeles
    October 29, 2009
    Hyatt Regency Century Plaza, LADetails
  • Crowne Plaza Manhattan Times Square New York City
    April 29, 2009
    Crowne Plaza Times Square, NYCDetails