Ben Gaddis is the Chief Innovation Officer at T3, where he leads the agency’s innovation group, developing emerging applications and media strategies for T3’s clients. With ten years of experience focused on technology in advertising, Ben has developed mobile strategies and programs for Coca-Cola, JPMorgan Chase, AT&T, UPS, Nokia and American Airlines.
Ben came to T3 from Omnicom’s mobile marketing agency, ipsh, where he was Vice President and Director of Business Development. Ben also worked for T:M Interactive where he helped American Airlines launch its first mobile initiative. Ben is a co-author of Mobile Marketing for Dummies, published by Wiley and a contributor on WIRED. He is also a frequent industry speaker on topics related to mobile marketing and has participated in events put on by the AAAA’s and American Advertising Federation.