Keynotes

Paul Chibe VP US Marketing/U.S. Chief marketing Officer, Anheuser Busch 9:00 AM May 22, 2013 Keynote: The Original Social Network Goes Mobile: Lessons Learned from Anheuser-Busch

Liz Bazner Social & Digital Communications Strategist, A&W Restaurants 2:00 PM May 22, 2013 Case Study: Mobilizing the Bear: How A&W's Mobile Strategy Revived a Brand and Leveled the Playing Field

Liz has been working on A&W's social and digital strategies since December of 2011. Utilizing new and existing online and mobile platforms is a key focus for the A&W brand, allowing the company to effectively compete in the world of the Internet without having to spend time (or money) on massive ad campaigns. Along with her alter-ego, Rooty, Bazner recently gained A&W attention after launching a series of "hacked" Vine videos featuring a new product and magic tricks. Bazner is especially interested in earned media, and focuses on clever and catchy ways to promote the A&W brand.