October 01, 2012
October 02, 2012
Integrating Mobile into the Marketing Mix
As mobile moves out of the R&D phase into the mainstream marketing budget mix, where does it fit? How do branded mobile apps transition from being a new channel to become part of a cross-channel experience? What are the key drivers? As marketing budgets take shape for the next year, marketers and agencies will be challenged to find the right balance, in many cases with mobile leading the way.
OMMA Mobile at Advertising Week attendees will hear leading-edge thinking of where mobile integrates into the other marketing strategies and tactics in 2013, including a look at the most significant challenges and opportunities. Keynotes, case studies and best practices from industry leaders will be highlighted along with research illuminating the key trends in mobile to be ready for mobile integration.
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