Agenda

September 23, 2013
7:30 AM
Registration Opens
8:45 AM
Opening Remarks
9:00 AM
9:30 AM
10:15 AM
10:30 AM
Sponsor Workshops
10:30 AM
11:00 AM
Sponsor Workshops
11:00 AM
11:30 AM
12:15 PM
1:00 PM
1:30 PM
Sponsor Workshops
2:00 PM
2:30 PM
3:15 PM
3:30 PM
Sponsor Workshops
3:30 PM
4:00 PM
4:45 PM
5:30 PM
September 24, 2013
7:30 AM
Registration Opens
8:45 AM
9:30 AM
10:15 AM
10:30 AM
Sponsor Workshops
11:00 AM
Sponsor Workshops
11:00 AM
11:30 AM
12:15 PM
1:00 PM
Sponsor Workshop
2:00 PM
2:30 PM
3:15 PM
3:30 PM
Sponsor Workshops
3:30 PM
4:00 PM
4:45 PM

Sorting Out the Mobile Marketing Mix

With mobile moving front and center in the minds of many marketers, what are the right combinations? The assortment of in-app ads, banners, pop-ups, SMS, MMS, video and mobile Web-push messaging creates an ever-expanding menu of targeting options. Can brands and agencies do it all? How close are marketers to crossing the line in consumer tracking? How many and which consumers care? Facing a split between power users and novice consumer users, how does a marketer satisfy both with practical ROI?

OMMA Mobile at Advertising Week attendees will hear leading edge thinking around effectively engaging with mobile consumers, including a look at the most significant challenges and opportunities. Keynotes, case studies and best practices from industry leaders will be highlighted along with research illuminating the key trends in mobile to help sort out the mobile marketing mix and get marketers ready for the holiday shopping season ahead.

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