Michael BordashIBM Chief Mobile Marketing Technology & Development Leader
Michael leads and manages application development, architecture, quality assurance and operations teams. Prior to joining Xtify, Michael was VP, Development at Experian Marketing Services where he led development, software architecture and QA teams for the CheetahMail product line. During his tenure at Experian, Michael grew CheetahMail teams in 4 regions including New York, Los Angeles, Kuala Lumpur Malaysia and Bengaluru India; he was also instrumental in the successful rollout of major process and technology improvements. Michael is a published technical author (Web Professionals Handbook, Wrox Press) and a former columnist (Linux Magazine, “LAMP Post”).
Meet Michael at:
Panel: A Companion, Not A Web Site: Contextualizing The App Experience
Date/Time: 12:15 PM Five years into the app revolution and most branded apps still feel like portable Web sites. Fine, but mobility demands more. The next generation of app leverages device intimacy, requires real time responsiveness to location, need, user history, preference. It uses the inherent capabilities of the device to push experiences that map to the moment. What are those technologies and techniques? Who is using them? How can we build apps that serve, not just inform and that help build brands, not just extend them onto another platform?