The Next Screen Agenda: Mobile Disrupts The Mix
This is not a test. The age of mobile “experimentation” is over. Devices are not silos. Mobile is not an “emerging platform.” Smartphones and tablets have been fully integrated into people’s everyday lives. It now falls to marketers and agencies to catch up by bringing the “next screen” into their big brand plans.
Join us as we look closely at how mobile integrates with a range of existing platforms and plans. Though mobile clearly captured user mind share long ago, we'll ask agency and marketing execs how this screen stacks up against others as a real branding vehicle. The mobile commerce fire has been lit, with an 11x growth expected in consumer purchases via phones by 2017. But, how will this affect the existing e-commerce and online marketing strategies of retailers? Two of the biggest drivers of online growth -- social media and local search -- would seem to be natural partners of mobile. But is the buzz around “SoLoMo” resulting in scalable, practical solutions for marketers?
Smartphones and tablets are the new TV companion. But, are they really a friend or foe of programmers and their advertisers? And do the major media, which have been struggling mightily to make digital business models work, have a viable path to make sustainable models from the massive migration of their users to devices?
Mobile offers both promise and peril to all media as we have known them. At OMMA Mobile Europe we bring the platform out of its silo and in close to brand plans, e-commerce, television, social media and search to explore how the great disruptor can become marketing’s new pocket companion.
Previous OMMA Mobile Attendees Include
Estee Lauder, Director of Digital Strategy
Fandango, Chief Marketing Officer
The Home Depot, Interactive Director
PepsiCo, VP Marketing
Allstate, Interactive Marketing Manager
MLB, VP Digital Strategy
Intel Global Media Manager
Optimedia USA, EVP, Managing Director & Head of Operations
MediaCom, Managing Director
PHD, Digital Supervisor
OMD, VP Marketing
Razorfish, Director of Emerging Media and Video Innovation
Universal McCann, Director, Mobile Media & Integration
Verizon, Marketing Supervisor
Lipton, Director, Interactive Marketing
Bloomingdales, Communications Director
Hasbro, Senior VP of Digital Strategy
Mindshare, Group Director Wireless Strategy
MediaVest, SVP, Group Client Director
T3, VP, Communications Director
BBDO, EVP Digital Strategy
R/GA, Marketing Supervisor
NBC Universal, Producer, Interactive Media Product Development
Fox News, Ad Operations Specialist
Sports Illustrated, VP Marketing
CNN, SVP, Group Client Director
WebMD, Senior Marketing Manager
MTV, Vice President
Marden-Kane, Inc, Senior Vice President
Horizon Marketing, Senior Marketing Strategist
Wells Fargo, Director of Client Services
Pfizer, Global Media Manager
Dell, Senior Director, Global Digital Media Strategy
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MediaPost is putting up two back-to-back shows in London this September, OMMA Mobile and OMMA Display (September 17). If you are a MediaPost member AND an exec at a major brand advertiser or a major advertising agency, you can attend either show of your choice FREE, and save 50% on the second show. Send your name, title and company affiliation to email@example.com and we'll let you know if you qualify.
Rave Reviews from Attendees
"If you are looking to hear from industry leaders, OMMA Mobile is the best event to do so. Even the sponsors who gave Lunch and Learns presented compelling case studies that made it difficult to want to leave your seat."
Matt Blasco, Managing Director, Analytics, Euro RSCG
"It was very, very well organized and informative. The speakers were from well known brands and the case studies were highly relevant."
Carri Lukasik, Marketing Manager, Disney Store
"Love the way dialog develops throughout the day! The keynotes were all interesting!"
JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA
"OMMA Mobile had a strong agenda, great speakers and proactive conversations on and off the stage. Those that didn’t attend truly missed out on a well thought out and executed day centered around the high-growth of mobile."
Mack McKelvey, SVP of Marketing, Millennial Media
"The OMMA Mobile event was extremely valuable for us. The program, speakers and attendees were all focused on the specific opportunities around mobile marketing. AdMob speaks at many of these mobile-focused events and this one day event led to more productive conversations than just about anything we’ve done. Congratulations to the MediaPost team on a great event and we look forward to joining the discussion again."
Jason Spero, VP & GM, North America, Google
"OMMA Mobile was a big success! It was a gathering of the key players in the marketplace brought together in a positive environment."
Daniel Hodges, Head of Global Sales, Digital & Emerging Products, Associated Press
"MediaPost’s OMMA Mobile event is the de facto conference for media decision-makers looking to learn the latest trends, technology and tactics for effective mobile marketing and advertising. The speakers, content and networking were all top class. If you’re thinking mobile or are in mobile this is an event you don’t want to miss. Great job MediaPost."
Emiliano Valenzuela, Assoc. Brand Marketing Manager, Venda, Inc.