Welcome to the Age of More Mobile
The mobile bar is being raised. Brands are investing more, mobile facilitators are developing more and mobile consumers are expecting more. Welcome to the age of More mobile. Mobile continues to disrupt and transform traditional media models, creating new consumer influence points while dealing with increasingly sophisticated mobile consumers.
At OMMA Mobile Europe, MediaPost focuses on what it takes to be effective in the world of More Mobile. This conference -- for content producers, brand marketers and agency professionals -- is designed to help you learn about the latest trends in mobile marketing ... especially what’s working now. Whether as an activation device for other media programs, a second screen to TV viewing or as a unique tool for locating customers one-to-one, the mobile phone makes the most sense for brands when it complements and deepens all the relationships brands are establishing across the world of multiple screens.
What's the difference between usage patterns of apps compared to mobile websites and which is the best approach and for what? With more customers of all the different demographics gravitating toward mobile websites vs. mobile apps, marketers must deliver more at each access point.
How do marketers deal with omnichannel as it morphs beyond a buzzword into to a real thing? And what are the new expectations and limits of personalization in the new era?
What are the best uses for the new location devices, most notably beacons and sensors, and where (and how many) should be deployed? How do you get more customers to opt in?
And what of the 500 million phones with Near Field Communication capabilities being shipped this year? Beyond payments, how will NFC be used?
Join us as we look closely at how to get more out of mobile and how do to more with it, always with an eye toward solid ROI. We’ll look at the mobile path to purchase and how to reach consumers at multiple touch points throughout their shopping journey.
We’ll ask agency and marketing execs how they plan to do more with mobile and where their main focus points are this year.
Mobile offers both promise and peril to all media. At OMMA Mobile Europe we bring the platform out of its silo and in close to brand plans, e-commerce, television, social media and search to explore how the Great Disruptor can become marketing’s new pocket companion. And how to get more out of More Mobile.
Previous OMMA Mobile Attendees Include Estee Lauder, Director of Digital Strategy
Fandango, Chief Marketing Officer
The Home Depot, Interactive Director
PepsiCo, VP Marketing
Allstate, Interactive Marketing Manager
MLB, VP Digital Strategy
Intel Global Media Manager
Optimedia USA, EVP, Managing Director & Head of Operations
MediaCom, Managing Director
PHD, Digital Supervisor
OMD, VP Marketing
Razorfish, Director of Emerging Media and Video Innovation
Universal McCann, Director, Mobile Media & Integration
Verizon, Marketing Supervisor
Lipton, Director, Interactive Marketing
Bloomingdales, Communications Director
Hasbro, Senior VP of Digital Strategy
Mindshare, Group Director Wireless Strategy
MediaVest, SVP, Group Client Director
T3, VP, Communications Director
BBDO, EVP Digital Strategy
R/GA, Marketing Supervisor
NBC Universal, Producer, Interactive Media Product Development
Fox News, Ad Operations Specialist
Sports Illustrated, VP Marketing
CNN, SVP, Group Client Director
WebMD, Senior Marketing Manager
MTV, Vice President
Marden-Kane, Inc, Senior Vice President
Horizon Marketing, Senior Marketing Strategist
Wells Fargo, Director of Client Services
Pfizer, Global Media Manager
Dell, Senior Director, Global Digital Media Strategy
Rave Reviews from Attendees
"If you are looking to hear from industry leaders, OMMA Mobile is the best event to do so. Even the sponsors who gave Lunch and Learns presented compelling case studies that made it difficult to want to leave your seat."
Matt Blasco, Managing Director, Analytics, Euro RSCG
"It was very, very well organized and informative. The speakers were from well known brands and the case studies were highly relevant."
Carri Lukasik, Marketing Manager, Disney Store
"Love the way dialog develops throughout the day! The keynotes were all interesting!"
JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA
"OMMA Mobile had a strong agenda, great speakers and proactive conversations on and off the stage. Those that didn’t attend truly missed out on a well thought out and executed day centered around the high-growth of mobile."
Mack McKelvey, SVP of Marketing, Millennial Media
"The OMMA Mobile event was extremely valuable for us. The program, speakers and attendees were all focused on the specific opportunities around mobile marketing. AdMob speaks at many of these mobile-focused events and this one day event led to more productive conversations than just about anything we’ve done. Congratulations to the MediaPost team on a great event and we look forward to joining the discussion again."
Jason Spero, VP & GM, North America, Google
"OMMA Mobile was a big success! It was a gathering of the key players in the marketplace brought together in a positive environment."
Daniel Hodges, Head of Global Sales, Digital & Emerging Products, Associated Press
"MediaPost’s OMMA Mobile event is the de facto conference for media decision-makers looking to learn the latest trends, technology and tactics for effective mobile marketing and advertising. The speakers, content and networking were all top class. If you’re thinking mobile or are in mobile this is an event you don’t want to miss. Great job MediaPost."
Emiliano Valenzuela, Assoc. Brand Marketing Manager, Venda, Inc.