July 22, 2014
Storytellers In A Machine Age
Big stories still need telling, even in a marketing world of big data, bigger demand side platforms and cries of accountability and attribution from all quarters. The human touch, creativity, rich engagements continue to do the heavy lifting of building brands and raising awareness. But how are digital age storytellers merging their poetry with technology? At our annual OMMA Premium Display in LA we move the arguments beyond man vs. machine, premium vs. programmatic, and look at how technology and creativity are working better together.
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