Agenda

8:00 AM
Registration Opens
8:15 AM
Coffee and Continental Breakfast
9:00 AM
Opening Remarks
9:15 AM
10:00 AM
10:30 AM
Coffee Break
11:00 AM
11:30 AM
12:15 PM
1:00 PM
Lunch
1:45 PM
2:30 PM
3:15 PM
Coffee Break
3:30 PM
4:15 PM
5:00 PM
Conference Concludes

Beyond The Big Banner: Premium Redefined

“Premium” display advertising is no longer just about major media takeovers, high-impact ads and high-touch deals. Like everything else in digital media, premium advertising has fragmented across many channels, using a range of creative formats, distribution technologies and measurement. From sponsored images in Pinterest, Facebook and Twitter feeds to custom video publishing, complex multi-channel integrated campaigns and mobile app experiences, we are way beyond the push-down banners and site wrappers now. This year at Advertising Week, OMMA Premium Display broadens the conversation around “premium” to see how high-impact, richly creative digital advertising is being redefined by the channel. 


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