Beyond The Big Banner: Premium Redefined
“Premium” display advertising is no longer just about major media takeovers, high-impact ads and high-touch deals. Like everything else in digital media, premium advertising has fragmented across many channels, using a range of creative formats, distribution technologies and measurement. From sponsored images in Pinterest, Facebook and Twitter feeds to custom video publishing, complex multi-channel integrated campaigns and mobile app experiences, we are way beyond the push-down banners and site wrappers now. This year at Advertising Week, OMMA Premium Display broadens the conversation around “premium” to see how high-impact, richly creative digital advertising is being redefined by the channel.
Thanks To Our SponsorsPresenting Sponsor