Your Brand Is Social. Now What?
OMMA Social at SXSW is a focused, half-day show incorporated into SXSW Interactive. It is designed to guide marketers and agency execs through the terrain of social media and how it relates to their brands and Web presence. This special edition aims to go beyond what might be called Social Marketing 1.0, by demonstrating, through keynotes, panels and case studies, how to engage social consumers beyond “Likes”, follows and simply buying ads on social platforms.
How can marketers use social to motivate audiences? Improve targeting using new tools such as Facebook Graph Search? How should social engagement be measured? Is it possible to integrate campaigns across differing social media channels? And can marketers and agencies combine paid and earned media into provocative social campaigns? OMMA Social at SXSW will grapple with those issues, and many more.
OMMA Social Attendees include
What To Expect
* Hear from the top names in social media as they share the secrets of connecting with consumers using
social media and marketing.
* Gain indispensable knowledge and insight into emerging social media and trends within the
* Discover today’s best practices for social marketing, going beyond the simple accumulation of brand
* Explore how individual brands are using social media through two focused case studies on state-of-the-art
* Learn about the newest social data tools, and how they can be used to reach customers.
"I enjoyed everything about the show. Keynote speakers, panels, learning how people are using social media for e-commerce - all great."
Corri Reichert, Media Manager, Pizza Hut, Inc.
"OMMA in One word: Outstanding! Excellent content, lots of insights and valuable information shared. A must go event!"
Milaurys Ortega, Media Planner, Mindshare
"The OMMA conferences provide tremendous insight into not only what is happening in the world of Online Marketing, but what will be next. The composition of the audiences at these conferences is a veritable who's who in online media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it.”
Ian Schafer, Founder & CEO, Deep Focus
"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space"
Kevin Klein, Sr. Marketing Manager, Global Display, Amazon.com
"OMMA Social felt like social media boot camp, but without the stress and muscle strain. Everything was very well organized and moved quickly from presentation to presentation. Thanks for a great, informative day!"
Dana Thayer, SVP, Chelsea Piers Management
"The Omma Social event packed a wallop of information and quality speakers in a full day of thoughtful and well produced events. My favorite panel was the 100 Top Prestige Brands and how some of them are adapting to Social Media faster than others. The show was well organized, curriculum very useful and the audience was engaged."
Lisa Yapp, Senior Strategist, Media Coaching Strategists