October 01, 2012
After Radical Digital Change ...
Keynote Conversation with Tim Armstrong, CEO of AOL
OMMA Global Panel: After Radical Digital Change, What Is Advertising?
Keynote: Wall Street Questions Facebook's Value, But Here Is How Marketers Can Find It
OMMA Social Panel: Best Practices for Working with Facebook
Keynote Conversation with Andrew Keller, CEO of CP+B
OMMA Global Panel: After Radical Digital Change, What Is a Brand?
OMMA Social: Platform Spotlight -- Tumblr
OMMA Social Panel: Emerging Ad Models for Mobile Social
OMMA Global Cocktail Party
October 02, 2012
Keynote Conversation with Gaston Legorburu, Worldwide Chief Creative Director of SapientNitro
OMMA Global Panel: After Radical Digital Change, What Is An Agency?
OMMA Social Presentation: How Ciroc Vodka Rocks Social
OMMA Social Panel: What if Facebook Launches an Online Ad Network?
Keynote Conversation with Michael Sprague, CMO of Kia Motors
OMMA Global Panel: After Radical Digital Change, What Is Content?
OMMA Social Data Dive: Facebook by the Performance Numbers
OMMA Social Panel: Protecting Online Privacy: The Search for a Policy That Works For Everyone
OMMA's Online All-Stars Cocktail Party and Presentations
Social Media Rides the Wave: What to Be on Top of Now
As social media has entered marketing’s mainstream, it has nonetheless continued on its journey of endless change. In fact, the rise of new platforms, new thinking and new trends are as endemic to social media today as they were back when Facebook was only a challenger to MySpace, and platforms like Instagram, Tumblr and Pinterest didn’t even exist. However, the difference between a few years ago and today is that staying in top of trends in social media only increases in urgency, as more users spend increasing amounts of time on social platforms. Meanwhile, older platforms intended for the masses are diminishing in importance.
Therefore, the social media agenda for OMMA Social at Advertising Week will focus on what marketers, agencies and media people need to know now, wrestling with questions such as: What are the emerging ad models for mobile social? Will Tumblr help make online advertising creative less of an oxymoron? If Facebook launches its own ad network, what are the implications for the digital advertising ecosystem? Come learn about these trends, and more, at OMMA Social at Advertising Week.
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