Our Programming Committee is working on putting together the agenda with the latest topics. Please check back on the site often for real-time updates on session details and speaker line-up!
Meanwhile you can take a peek at the Previous Event's Agenda.
Previous Event Agenda
OMMA Video: May 2016
- Chuck Martin , Editor, IoT Daily, MediaPost
American Honda Motor Co.'s Senior Manager of Automotive Marketing Ernie Kelsey will speak about the strategies Honda uses to set the automaker apart using social video. He'll highlight case study examples including the company’s recent "Serial One" project. With Serial One, Honda is bringing new life to the first Honda automobile in the U.S.-- the VIN #001 N600 model -- and telling the unique restoration story of this hidden gem via a variety of the social channels.
- Ernie Kelsey , Senior Manager, Regional, Experiential and Social Marketing, American Honda Motor Company, Inc.
Snapchat Stories, Facebook video, Twitter, Instagram, Vine and more. How do marketers map their goals against the emerging socially driven video platforms? What are the available audience targets, timings, formats? Which levels of engagement or conversion can media buyers find among these audiences? And what is the state of measurement? Which panels work best for your brand’s story?
Most mobile social video is experienced at the lightning fast speed of scrolling. This poses a unique creative challenge. How do video storytellers earn attention and get their target to put on the thumb brake and give a clip a chance? What are the emerging rules of story arc, messaging, format and timing? We ask some early nano-storytellers to share the first learnings.
- Ian Beacraft , Digital Strategy Director, Havas Worldwide
- Topher Burns , Group Director – Distribution Strategy, Deep Focus
- Brian Carley , Chief Creative Officer, Rokkan
- Stevie Dove , Director, Social Studio North America, SapientNitro
- Tiffany Winter , Head of Strategy & Partnerships, Mindshare Entertainment, NA
The fastest growing social video platforms are about chat, messaging, conversation, not lean back video viewing. How do marketers get out of the TV and even YouTube mindset and use the social video channel to engage consumers? How do you get them to chat back, reply with a video, vote, rant, react. We explore how brands go truly native in social video by being, well, genuinely social.
Social and mobile is all about community. In this keynote presentation, b.good Co-founder Jon Olinto shares his experiences on how to build successful brand communities based on core brand values, including how to capitalize on digital for greater results. Olinto will describe how to create loyalty programs that support brand culture and initiatives and how to tie them to overall business objectives. He also will highlight best practices in showing consumers appreciation for their business through the element of surprise and thoughtful gifts along with insuring digital and mobile strategies that support brand culture and objectives to achieve maximum business impact.
- Jon Olinto , Co-Founder/Chief Brand & Marketing Officer, b.good
Why reinvent the reel? Snapchat, Instagram, Vine and other platforms quickly bred their own native stars. Are the rules and possibilities the same as on YouTube for brands partnering with this next generation of influencers? How have brands partnered with the stars of the feed? And what challenges and opportunities do the creators in these new formats offer?