Agenda

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Thursday, May 19

10:00 AM
MC
Chuck Martin, Editor, IoT Daily, MediaPost
10:15 AM
American Honda Motor Co.'s Senior Manager of Automotive Marketing Ernie Kelsey will speak about the strategies Honda uses to set the automaker apart using social video. He'll highlight case study examples including the company’s recent "Serial One" project. With Serial One, Honda is bringing new life to the first Honda automobile in the U.S.-- the VIN #001 N600 model -- and telling the unique restoration story of this hidden gem via a variety of the social channels.
Keynote
Ernie Kelsey, Senior Manager, Regional, Experiential and Social Marketing, American Honda Motor Company, Inc.
10:45 AM

Snapchat Stories, Facebook video, Twitter, Instagram, Vine and more. How do marketers map their goals against the emerging socially driven video platforms? What are the available audience targets, timings, formats? Which levels of engagement or conversion can media buyers find among these audiences? And what is the state of measurement? Which panels work best for your brand’s story?

PanelistS
Craig Elimeliah, Director of Creative Technology, North America, VML
Trevor O'Brien, Partner & CTO, Deutsch
Rachel Pasqua, Practice Lead, Connected Life, MEC Global
11:30 AM
Coffee Break
11:45 AM

Most mobile social video is experienced at the lightning fast speed of scrolling. This poses a unique creative challenge. How do video storytellers earn attention and get their target to put on the thumb brake and give a clip a chance? What are the emerging rules of story arc, messaging, format and timing? We ask some early nano-storytellers to share the first learnings.

Moderator
Ian Beacraft, Digital Strategy Director, Havas Worldwide
PanelistS
Topher Burns, Group Director – Distribution Strategy, Deep Focus
Brian Carley, Chief Creative Officer, Rokkan
Stevie Dove, Director, Social Studio North America, SapientNitro
Tiffany Winter, Head of Strategy & Partnerships, Mindshare Entertainment, NA
12:30 PM
Lunch
1:30 PM

The fastest growing social video platforms are about chat, messaging, conversation, not lean back video viewing. How do marketers get out of the TV and even YouTube mindset and use the social video channel to engage consumers? How do you get them to chat back, reply with a video, vote, rant, react. We explore how brands go truly native in social video by being, well, genuinely social.

Moderator
Rob Griffin, Chief Innovation Officer, Almighty
PanelistS
Peter Corbett, President/Partner, R2B & Click 3X
Richard Guest, President, North America, Tribal Worldwide
Mark Power, Managing Director, USA, Ansible
2:15 PM
Coffee Break
2:30 PM
Presentation:
3:00 PM

Why reinvent the reel? Snapchat, Instagram, Vine and other platforms quickly bred their own native stars. Are the rules and possibilities the same as on YouTube for brands partnering with this next generation of influencers? How have brands partnered with the stars of the feed? And what challenges and opportunities do the creators in these new formats offer?  

Moderator
Mark Egan, Chief Client Officer, Maxus
PanelistS
Tom Buontempo, President, Attention/kbs+
Melina Ex, Managing Director, US East Coast, Fetch
Rob McCarty, Co-founder & COO, PopShorts
3:45 PM
Conference Concludes