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Thursday, May 19
Snapchat Stories, Facebook video, Twitter, Instagram, Vine and more. How do marketers map their goals against the emerging socially driven video platforms? What are the available audience targets, timings, formats? Which levels of engagement or conversion can media buyers find among these audiences? And what is the state of measurement? Which panels work best for your brand’s story?
Most mobile social video is experienced at the lightning fast speed of scrolling. This poses a unique creative challenge. How do video storytellers earn attention and get their target to put on the thumb brake and give a clip a chance? What are the emerging rules of story arc, messaging, format and timing? We ask some early nano-storytellers to share the first learnings.
- Ian Beacraft, Digital Strategy Director, Havas Worldwide @ianbcraft
- Topher Burns, Group Director – Distribution Strategy, Deep Focus
- Brian Carley, Chief Creative Officer, Rokkan
- Stevie Dove, Director, Social Studio North America, SapientNitro
- Tiffany Winter, Head of Strategy & Partnerships, Mindshare Entertainment, NA
The fastest growing social video platforms are about chat, messaging, conversation, not lean back video viewing. How do marketers get out of the TV and even YouTube mindset and use the social video channel to engage consumers? How do you get them to chat back, reply with a video, vote, rant, react. We explore how brands go truly native in social video by being, well, genuinely social.
Why reinvent the reel? Snapchat, Instagram, Vine and other platforms quickly bred their own native stars. Are the rules and possibilities the same as on YouTube for brands partnering with this next generation of influencers? How have brands partnered with the stars of the feed? And what challenges and opportunities do the creators in these new formats offer?