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Wednesday, September 30

12:45 PM
1:00 PM
1:50 PM
Opening Remarks
2:00 PM
Seems like we’ve been here before. Media buyers want access to more quality inventory in the exchanges. Publishers remain reticent to see their coveted and higher priced  video space get commoditized by automation and bidding dynamics. So what is the state of the video inventory in programmatic channels? Has the private exchange economy kicked in here at scale yet to assuage both sides? Have media buyers adjusted their definition of “premium” video inventory? What is the “quality” in programmatic video, and how are media buyers finding what they need?
Doug Fleming, Director, Programmatic Sales, hulu
Carrie Seifer, President, Digital Data & Technology, Mediavest
2:45 PM
3:15 PM
Coffee Break
3:30 PM
3:45 PM

In just the last six months most of the major social nets have formalized their entry into video with products that combine their advanced audience building, keyword and behavioral targeting with a native in-feed format. But how are they performing relative to traditional formats and channels? And how are brands using them most effectively?


Tom Buontempo, President, Attention/kbs+
Stevie Dove, Director, Social Media & Branded Content, SapientNitro
4:15 PM

Taxis, elevators, malls, treadmills, airplane seats and more. Any place that can fit a screen will have a screen, This generation of video will all be IP-based, opening up even more inventory to be linked, targeted and automated through programmatic systems. How addressable is the Out-Of-Home video network already? What is the promise here, not only for extending video advertising programmatically, but for weaving these screens in with mobile, Web and TV?