Vinoo Vijay is Chief Marketing Officer and Head of Corporate and Public Affairs at TD Bank, America’s Most Convenient Bank®. In his role, he is responsible for overseeing all marketing initiatives and branding strategies at TD Bank.
Vijay came to TD with nearly two decades of marketing experience. Most recently, he was responsible for Global Brand and Product Marketing at Ally Financial, where he developed the Ally brand and was a key leader in the launch of Ally Bank.
Prior to Ally, Vijay spent seven years at Bank of America with several leadership marketing roles and started his career at Federal Express, where he developed its global consumer loyalty program.
Vijay holds an MBA from University of Illinois and earned a bachelor’s degree in advertising from Syracuse University. He and his wife, Chanee, live in Philadelphia, P.A.
In her role as Senior Marketing Manager, Media & Branded Entertainment working closely under CMO Tony Pace, Caitlin has been instrumental in paving the way for SUBWAY as a leader in the branded content arena across multiple distribution platforms. Working in close collaboration with producers and writers to provide organic, effective and engaging content that seamlessly dovetails within the storyline while also delivering a strategic brand message to viewers, key initiatives include partnerships with Jimmy Fallon, Jimmy Kimmel, The Biggest Loser, Hawaii 5-0, The Middle, Chuck, Community, Nashville, The Office, The 4 to 9er's, Young Hollywood and multiple Sports and Cable properties.
Subway's unique position in the marketplace, with a media distribution channel of its own across a footprint of over 28,000 stores in the US, proprietary media, social and digital outlets coupled with their media buying power, the brand brings an unmatched form of net incremental Reach to partnerships.
Since joining Subway in 2008, Caitlin's work has helped Subway to such accolades by Nielsen as Most Effective Branded Integration 2009 (Biggest Loser), Top 5 Branded Entertainment Deals 2009 (Chuck), Top 10 Most Effective Product Placements on Brand Opinion 2010 (Undercover Boss), Top 10 Most Remembered Branded Integrations - Dramas/Sitcoms 2011 (Chuck), #1 and #2 Best Recalled Branded Integrations in Scripted Shows, 2012 (Community).
Innovative digital leader and integrated marketing advisor. Track record of developing and executing strategies that motivate customers and drive real results.
Started out building and selling online games with Seth Godin at Yoyodyne. Lead the British Airways and Goldman Sachs accounts at the pioneering digital agency, AGENCY.COM. Designed the experience to sell high thread count sheets at bargain basement prices for local online retailer, SmartBargains.
Today Chris Needham runs a small team inside Fidelity that focuses on marketing innovation and effectiveness.
As VP of Strategic Insights & Research, Stuart oversees Viacom Media Networks' consumer research, digital metrics analysis, and drives new research on business issues related to new media and cross-platform consumption. Prior to joining VMN, Stuart headed up research for both the Associated Press and the Online Publishers Association. Stuart also previously led Florida State University’s Survey Research Lab while pursuing his doctorate.