Gary OsifchinSenior Marketing Director, Wholesome Sweet, Entrepreneurial Brands and Channels, Mondel─ôz International11:45 AM May 22, 2014 Presentation: Honey Maid: Turning on Brand Love with Powerful Content

With 20 years of professional experience, Gary Osifchin is a passionate brand builder and general manager recognized internally and externally for setting the bar high, reinventing equity of old brands and building equity for new ones while driving business results. He possesses a solid background in brand strategy, product development, consumer communications and business management. Having worked on niche and national brands in multiple categories, Osifchin has a broad consumer marketing headset for a wide range of consumer groups including: mainstream women 25-54, fashion conscious 20-somethings, ever-changing teens, 30-50 yr. old celebrity engaged women, 2nd generation Latinas, 18-34 yr. olds, Millennial moms and Baby Boomers.

Osifchin is currently a Senior Marketing Director, U.S. at Mondel─ôz International, the global snacks and confectionary company spun-off in October 2012 from Kraft Foods, and based in East Hanover, NJ. He has general management and marketing responsibility for a $2.5B+ portfolio of brands including Honey Maid, BelVita, Newtons, Nutter Butter, Nilla, Premium and others as well as the Nabisco business sold in Club, Value and Immediate Consumption outlets.

Osifchin has an MBA from the Kellogg Graduate School of Management and an undergraduate degree in business from Georgetown University. He lives in Manhattan with his partner, Wes Wolfe – a noted architect.