DirecTV has awarded its $6 million U.S. Hispanic account to the Vidal Partnership. Other agencies that competed for the account were Casanova Pendrill and Dieste Harmel & Partners.
Wolff Olins has been given lead agency status for General Electric following a review that began last fall. The agency will handle brand architecture aligning the GE corporate brand identity with the company's various operating units, as well as logo treatment.
The Keebler Company has named Arc Marketing as interactive agency for its Web properties. Arc Marketing will handle maintenance efforts for Keebler’s two sites, www.keebler.com and www.thehollowtree.com.
The American Heart Association is reviewing agencies for its first paid-advertising effort. Estimated billings are $40 million over three years. The AHA will be seeking shops with experience handling healthcare accounts, and hopes to launch a campaign in the fall.
Foote, Cone & Belding has won creative duties for Dannon bottled water. Spending is estimated at $5-10 million. The agency was competing with Wieden & Kennedy for the account.
VentureDirect Worldwide has been named the exclusive manager of Gruner + Jahr USA's co-operative direct mail programs, which include a Parents and Child Magazine co-op program, and a Family Circle Magazine co-op program. The marketing campaigns for the Parents and Child and Family Circle Co-op Programs will include print ads, direct mail, online placement, targeted email, and tradeshows.
The Content Project won the creative and interactive duties for the AVP Pro Beach Volleyball Tour 2003 season. TCP will be designing national print advertisements, banners and posters, and is also revamping the AVP website by enhancing the site's functionality and reworking the overall look of the site.
American Skiing Co. is reviewing agencies for its $20 million account. The review is for creative and media buying, and a final decision is expected by mid-April. Among those competing for the account are Blitz Media, Via, DDB, Publicis, Euro RSCG, and Hill, Holliday, Connors, Cosmopulos.
MotionWear, a manufacturer of dance and gymnastics wear, has selected Bodkin Associates of Indianapolis as their agency of record for marketing and advertising.
Young & Rubicam has been added to the Burger King roster. The size of the assignment has yet to be determined.