Monday, July 14, 2003
- Kirshenbaum Bond & Partners
Kirshenbaum Bond & Partners has won creative duties for the Jergens and John Frieda Professional Hair Care products $95 million account. Arnold, New York, was the runner up. - Interpublic Group of Cos.
Interpublic's Universal McCann, New York, will handle U.S. media buying and planning for Bass ale, and McCann-Erickson Worldwide, New York, will manage global creative for the brand. - Deutsch
Deutsch, NY has won Monster's global creative account. The agency beat out fellow New York-based agencies Saatchi & Saatchi and DDB. - Goodby, Silverstein & Partners
Goodby, Silverstein & Partners, San Francisco has been awarded a corporate branding assignment from AT&T Wireless. - BBDO
BBDO West Los Angeles has been awarded all advertising duties for Air New Zealand. BBDO West was awarded the account without a review. The agency will handle all creative branding, promotions and media buying in the United States for the airline. - BBDO
BBDO Worldwide, New York, has won the $34 million account for Aquafina, a bottled water brand owned by Pepsi-Cola. The agency beat out Element 79 & Partners, Chicago and DDB Worldwide, New York. - In Review
Siebel Systems is conducting a review for its $20 million advertising account. Contenders include McCann-Erickson, San Francisco; Grant, Scott & Hurley; Kirshenbaum Bond & Partners West; Godfrey Q. & Partners; and DDB Worldwide. - In Review
Leap Wireless International is looking for an agency to manage its $15 million advertising account. - Fusion Idea Lab
Fusion Idea Lab won the online corporate travel account for Expedia.com.
