Monday, July 28, 2003
- TBWAChiatDay
TBWA\Chiat\Day has terminated its relationship with Kmart, a week after Kmart contacted other agencies to develop a new corporate positioning. The agency handled broadcast creative duties since 2000. - AtmosphereBBDO
AtmosphereBBDO will help America Online launch their AOL 9.0 service. - In Review
Six Flags has narrowed the review for its $90 million global creative and media business to four agencies. They are incumbent Ackerman McQueen in Oklahoma City; Doner in Southfield, Mich.; Fallon in Minneapolis; and Deutsch/LA. - In Review
The Coca-Cola Co. is looking for creative ideas on its Sprite account. Incumbent Ogilvy & Mather has been invited to participate. - Avenue A
Avenue A will no longer be online agency of record for AT&T Wireless Services Inc. The transition is expected to occur during the third quarter and will affect most of Avenue A's online activities on behalf of AT&T Wireless. - J. Walter Thompson
Miller Brewing Co. has dropped J. Walter Thompson from its agency roster. The agency's Chicago office handled the Miller Genuine Draft and Foster's Lager brands. - R/GA
NYC2012, the committee leading New York City's bid to host the Olympic Games in 2012, announced that R/GA has been chosen as its new web Agency of Record. R/GA has launched an initial design for NYC2012's website (www.NYC2012.com). R/GA was chosen to create a new and expanded online presence for NYC2012 and to handle all web functions, including redesign, maintenance, development of email marketing programs and development of more robust web functionality for the international phase of the bid competition. - Fallon
Fallon has won the creative portion of the Subway account. The agency beat out independent Wieden + Kennedy in Portland, Ore., Deutsch in New York, and Goodby Silverstein & Partners in San Francisco. - DDB Chicago
Midas has selected Omnicom Group Inc.'s DDB Chicago Inc. as its lead national advertising agency. Carat USA will continue as Midas' media planning and buying agency in the U.S. - Ogilvy & Mather
Unilever is moving its Hellmann's mayonnaise account to Ogilvy & Mather, New York. - In Review
Three agencies have advanced in the Jim Beam review. They are BBDO Worldwide and Element 79 Partners, both in Chicago; and Carmichael Lynch, Minneapolis. AAR, New York, is the consultant handling the review. - Wieden + Kennedy
Miller Brewing Co. has awarded its Foster's Lager account to Wieden + Kennedy. The agency beat out J. Walter Thompson, Chicago, and M&C Saatchi, New York. - BVK/Meka
Samsonite Company Stores has appointed BVK/Meka as the advertising agency to conduct Hispanic communications in the U.S. The first assignment will be a test market promotional campaign in Dallas, TX that will run during third quarter. - NKH&W, Inc.
NKH&W, Inc. has been named agency of record for the 3M Medical Division. - In Review
Buffets Inc. is putting its $25 million creative and media advertising account into review. AAR Partners is handling the review. BBDO Worldwide, Minneapolis, is the incumbent. - Marshall Advertising and Design
Marshall Advertising and Design has been selected by HKS USA, Inc. (HKS) to serve as its advertising agency of record. This selection follows a two-month review that included four other agencies. Marshall will plan, manage and execute HKS’ media strategy as well as implement guerilla marketing tactics to maximize HKS’ presence in the automotive sector. - Carr Knowledge
Duke's Chowderhouse Restaurants has moved all advertising, marketing and public relations functions to Carr Knowledge. The company has created a new interactive website for the restaurant chain that will serve as the hub for all traditional media campaigns. - Townsend Inc.
Townsend Inc. has been signed as the agency-of-record for BIOCOM, a regional trade association for the life science industry. Townsend will position BIOCOM and the San Diego regional life science industry as a leader on the global stage. In order to attain this goal, the campaign may include international public relations, brand strategy development, advertising, community outreach and enhanced member services.
