WestWayne WestWayne announced that Marriott International, Inc. has retained the agency as its new national field marketing agency. The agency will develop collateral materials and direct mail campaigns for the Marriott Hotels and Resorts, JW Marriott, Renaissance, Courtyard, Fairfield Inn, Residence Inn, SpringHill Suites and TownePlace Suites brands for use by the local markets.
Philip Johnson Associates Mathsoft Engineering & Education has awarded Philip Johnson Associates an advertising and lead generation assignment. The assignment was awarded without a review and billings were not revealed.
BBDO RaceTrac Petroleum just finished a review of agencies for their regional account. Included in the pitch were BBDO, Atlanta; Fain & Tripp, Atlanta; Austin Kelly, Atlanta and Media Dynamite, Atlanta. BBDO was awarded the creative with Media Dynamite being awarded (and retaining) the media.
dragonbridge Dragonbridge has landed the Asian American Cancer
Program account. Responsibilities will be to create an in-language culturally sensitive print and broadcast campaign about cancer screening and cancer awareness in the multicultural markets.