Wednesday, September 3, 2003
- Grey Global Group
Kmart Management Corporation has named Grey Global Group as its primary advertising agency. The working relationship will begin immediately and Kmart's new advertising and marketing campaigns will launch during the third quarter of 2003. Grey will be responsible for future media planning and buying, and TV, radio and magazine campaigns along with marketing and consumer outreach for Kmart. - Fluid Inc.
The North Face has tapped Fluid Inc. as their new interactive agency. Fluid has been working with The North Face since June and has already made enhancements to the site. - Worldwide Partners, Inc.
Hormel Foods International Corporation, which markets Hormel Foods products outside the US, has awarded its Australian brand assignments to Worldwide Partners, Inc. agencies. HFI has placed the SPAM and STAGG brands for Australia and New Zealand with Worldwide Partners' agency, Samuelson Talbot, Melbourne. The account is expected to have billings of approximately mid-seven figures over the next 12 months. - DKB and Partners
DKB and Partners, Inc. was given all media, advertising, and marketing event communications duties for News 12 New Jersey's Project New Jersey. Capitalized billings were estimated at $2 million dollars. Project New Jersey is designed to increase local awareness of the exclusive 24-hour local news channel, which currently reaches more than 1.9 million homes and serves 14 counties in New Jersey.
