Accounts on the Move
Monday, September 22, 2003
  • Tylenol
    In Review
    Johnson & Johnson has placed its U.S. Tylenol account into review. Incumbent Saatchi & Saatchi is expected to defend.
  • KFC
    FCB
    KFC has awarded its $225 million advertising account to Foote Cone & Belding, Chicago. The agency beat out BBDO for the win. The new campaign will make its debut in 4th quarter 2003.
  • T.G.I. Friday's
    Deutsch
    T.G.I. Friday's has switched its account from McCann-Erickson Worldwide, New York, to Deutsch, Los Angeles. Deutsch will handle the media planning and buying, among other duties.
  • Borders
    Crispin Porter & Bogusky
    Borders Group has awarded Crispin Porter & Bogusky, Los Angeles, its $15 million creative and media planning and buying account.
  • Veritas
    MediaCom
    Veritas Software has awarded its $15 million media-buying account to MediaCom, New York. The agency beat out Universal McCann, New York, and Carat, Los Angeles, for the account.
  • Honey Baked Ham
    Round2 Communications
    Round2 Communications has been named the agency of record for Irvine, Calif.-based Honey Baked Ham. Annual spending is anticipated to be $3 million.
  • The Colorado Ballet
    23airmail
    The Colorado Ballet has selected 23airmail (Denver) as its interactive advertising and marketing agency. The campaign will include a four-part series of emails that will provide information on upcoming ballets. Also incorporated within the promotion will be unique feature stories on costume and set design, interviews and video-based special interest vignettes.