Monday, February 2, 2004
- TBWAChiatDay
Sara Lee Foods announced today it has selected TBWA\Chiat\Day as its agency of record for the Ball Park and Jimmy Dean brands. The assignment includes marketing strategy, branding and national consumer advertising for both brands. - Starcom
Sara Lee also consolidated its estimated $200 million media buying and planning account with Starcom USA. There was no review. - Mediaedge:cia and Nota Bene
South African Tourism has selected Mediaedge:cia (MEC) and South Africa-based group specialist company, Nota Bene, as its global communications partners, awarding them its planning and buying accounts. Nota Bene will handle the Communication Channel Strategy, while the media planning and buying will be coordinated by MEC South Africa. - Connelly Partners
Connelly Partners has been selected by Ocean Spray Cranberries to create a campaign for its Craisins Sweetened Dried Cranberries. Billings are estimated at $5-7 million over the next year. The campaign is expected to launch in late 2004. - EMC
Hill, Holliday has been named agency of record for EMC Corporation. The agency will be responsible for creating business-to-business brand advertising. - Maddock Douglas
Wise Foods has selected Maddock Douglas for branding, packaging and advertising for the company's snack food line and new products in development. - Black Lab
Van Gogh Vodka's estimated $2 million account was awarded to Black Lab, Santa Monica, Calif. - BBDO
BBDO Worldwide won Braun's global advertising account for its razors, household appliances and thermometers. - MAYO Communications
Los Angeles Convention and Visitors Bureau has selected MAYO Communications, Los Angeles as its agency of record for media relations for the upcoming Travel Industry Association of America annual conference.
