Accounts on the Move
Monday, February 23, 2004
  • TiVo
    Grant, Scott & Hurley
    TiVo has named San Francisco agency Grant, Scott & Hurley to handle its estimated $10 to $12 million consumer advertising account.
  • AOL
    Initiative
    Incumbent Initiative Media has won AOL's estimated $200 million offline media business account. The agency beat out Carat for the win.
  • The Chicago Tribune
    In Review
    The Chicago Tribune is on the prowl for an agency and has hired consultant Jones Lundin Beals to aid in that search.
  • HSBC
    Publicis Groupe
    HSBC Group has cut Publicis Groupe from its estimated $600 million review.
  • Enterprise Rent-A-Car
    PHD
    Enterprise Rent-A-Car has moved its media planning and buying account, originally handled by MediaVest, over to PHD.
  • Bob’s Stores
    Hill, Holliday
    Hill, Holliday has been charged with handling the media planning and buying account for Bob’s Stores. Billings were undisclosed, and media was most recently handled in-house.
  • Cleveland Clinic Florida
    Hill, Holliday
    Hill, Holliday has also been named agency of record for Cleveland Clinic Florida in Weston, FL. The account will be handled out of agency's Miami Beach office, and will include general market and Hispanic advertising. The decision came after an informal review, and annual billings are undisclosed.
  • Famous Dave's
    BBDO
    BBDO Minneapolis has been named the first advertising agency of record for Famous Dave's. The agency will handle advertising, promotion, creative development, branding, and media buying for the barbeque restaurant chain.
  • Sperry Top-Sider and Bertucci's
    PGR Media
    PGR Media has won the Sperry Top-Sider account. Sperry Top-Sider specializes in water performance based footwear. In addition, PGR will handle media strategy, planning, and buying for Northeast restaurants, Bertucci's.
  • Mirenesse Cosmetiques
    SendTec
    SendTec has been chosen by Mirenesse Cosmetiques, an Australian-based Cosmetics Company, to develop and implement DRTV spots for the Company's US direct marketing TV and online campaign.
  • Eastern Bank
    Mullen
    Eastern Bank, a Boston-based commercial bank, has named Mullen as its agency of record. The integrated campaign will launch within the next several weeks and include TV, print, radio, outdoor, direct mail, and interactive.
  • Delaware North Companies
    Smith Brothers Advertising
    Pittsburgh-based Smith Brothers Advertising LP has been named agency of record for Delaware North Companies, a service, gaming and resort operator based in Buffalo, New York. The campaign will include radio, outdoor, print, and on-premise promotions.
  • Tijuana Flats Burrito Company
    PUSH
    Tijuana Flats Burrito Company has selected PUSH as its agency of record for branding, advertising, and public relations.
  • Exquisite Arts Gallery
    ProAd
    ProAd has been named agency of record for Exquisite Arts Gallery.