Accounts on the Move
Monday, April 12, 2004
  • Electronic Arts
    See Advertising and Wieden+Kennedy
    Electronic Arts re-signed See Advertising of San Francisco to serve as EA's primary agency. EA also assigned advertising support for two franchises -- Need for Speed and Tiger Woods PGA TOUR -- to Wieden+Kennedy of Portland, OR. Terms of the agreements were not disclosed.
  • KFC
    DGWB/Adelante
    DGWB’S Hispanic division, Adelante, has been named agency of record for all KFC Hispanic advertising. A new series of KFC Hispanic commercials will launch this week on Telemundo and Univision.
  • Verizon Wireless
    In Review
    The competition is down to two agencies for Verizon Wireless' estimated $400 million account. Arnold Worldwide, Boston, and McCann-Erickson, New York remain in the running.
  • Petsmart
    In Review
    Petsmart has narrowed its search for a creative agency down to six. They are: DDB, San Francisco; J. Walter Thompson, Chicago; Publicis & Hal Riney, San Francisco, Leo Burnett, Chicago; Publicis, Dallas; and davidandgoliath, Los Angeles.
  • Bob's Stores
    Arnold Worldwide
    Arnold Worldwide, New York, has been awarded creative duties on Bob's Stores' estimated $6 million account. The agency beat out Hill, Holliday, Connors, Cosmopulos, Boston; North Castle Partners; and Tucker Hampel Stefanides & Partners, New York, for the win.
  • Equal
    kirshenbaum bond + partners and Media Kitchen
    Merisant awarded its $15 million Equal sweetener account to MDC’s kirshenbaum bond + partners, New York. The assignment includes strategic and creative development for the Equal brand. Additionally, Media Kitchen will oversee all media duties, including planning and buying.
  • Magner's Irish Cider
    MPG Arnold
    MPG Arnold has been named U.S. media agency for Magner's Irish Cider, a popular Irish cider. Magner's Irish Cider has been available in the United States since 1999, but the company plans to be more aggressive in its marketing efforts this year. Ireland’s Young Advertising, part of Euro RSCG remains the creative agency for the account. Billings were not disclosed.
  • Various Accounts
    ja&g
    ja&g Ohio will serve as agency of record for AAA Hartford/Cincinnati/ and Kansas, provide media management for Provident Bank, and spearhead creative development and execution for the 2004 Regional Ozone Coalition summer campaign. Billings were not disclosed.