Starcom MediaVest and Carat Procter & Gamble's estimated $2.5 billion North American communications planning account is being split between Starcom MediaVest and Carat. The agencies beat out Media Planning Group, MediaCom, and Targetbase for the win.
McCann Erickson McCann Erickson Worldwide, New York, has been tapped to handle creative duties on Staples' estimated $50 million TV account. J. Walter Thompson, New York, and Arnold Worldwide, Boston, competed for the account.
BCF The Amelia Island Tourist Development Council (TDC) announced that BCF will be the new advertising and public relations agency for the destination's integrated tourism marketing campaign. In addition to print advertising, partnership marketing will be a key component of the campaign. BCF plans to team Amelia Island with select retailers to leverage the marketing budget of the TDC. Spending was not disclosed.