Monday, January 31, 2005
- MediaCom
Volkswagen of America has consolidated its media buying duties with MediaCom. The agency bested incumbent MPG for the account, estimated at $430 million. - KSL
KSL won three accounts in January. Western Union, valued at $30 million, consists of national TV buying. Incumbent MindShare continues to handle planning. Turtle Wax, a $10 million planning/buying account, was previously handled by Horizon Media. Lastly, Borders, a $15 million planning/buying account, was previously handled by Crispin Porter + Bogusky (CPG). CPG continues to handle creative. - Carat and DDB
Carat was named the media planning and buying agency for Midas Canada, effective in April. DDB Canada picked up creative. Incumbent agency Academie-Ogilvy will continue to work on marketing strategies, creative, and media in Quebec. Spending was not released. - In Review
Mattel has placed its estimated $275 million media planning account in review. - Deutsch
Incumbent Deutsch Los Angeles has abruptly dropped out of Mitsubishi Motors North America's review for the company's estimated $200 million account. The agency didn't see pursuing the business as "a long-term, financially sound relationship." - Hanft Unlimited
Match.com has retained Hanft Unlimited for a strategic, advertising, and publishing assignment. The company previously worked with Match.com on a project basis for several months. The project will involve all three business units of Hanft Unlimited: Fishtank Consulting, for business and brand strategy, as well as consumer insights; Hanft Raboy & Partners for online and offline advertising creative; and Garvey Publishing for content development on the Match.com Web site. Mullen continues to serve as Match.com’s media and public relations agency of record. The account is valued at $25 million. - BBDO
Dial has selected BBDO, Chicago as its creative agency of record. BBDO will develop advertising for Dial's personal care, laundry care, and home care brands. GSD&M previously handled the account, estimated at $35 million. - In Review
Six agencies remain in contention for Payless ShoeSource's estimated $60 million creative account. They are Saatchi & Saatchi, The Kaplan Thaler Group, Goodby Silverstein & Partners, Martin/Williams, BBDO, and Cramer-Krasselt. Joanne Davis Consulting is handling the review. - Publicis
Dish Network has awarded Publicis Seattle creative chores on its account, estimated at more than $100 million, according to industry sources.
