Carat Fusion has been named online agency of record for Eddie Bauer. The agency will provide Eddie Bauer with consumer insight, online media planning and buying, as well as data intelligence support.
Luggage brand Tumi has placed its $10 million advertising account in review. Avrett Free & Ginsberg currently handles the account. Agencies contending for the account include M&C Saatchi and Publicis.
Fallon Worldwide, Minneapolis, has resigned the Lee Jeans account, valued at $30 million. VF Corp., owner of Lee Jeans, has placed the account in review.
Heavenly Mountain Resort, a member of the Vail Resorts, has selected Y&R San Francisco as its advertising agency of record. Y&R will lead the account, with sister agency Wunderman handling direct marketing, and mediaedge:cia handling media initiatives. The companies will develop a marketing campaign slated for a Fall 2006 launch. Spending was not released.
JetBlue has placed its $25 million advertising account in review. Competing for the account are Taxi, Amalgamated, Mcgarrybowen, Bartle Bogle Hegarty. J. Walter Thompson, and the incumbent The Ad Store.
JWT, New York has been awarded creative duties on the estimated $25 million L.L. Bean account.
Northlight Advertising has been assigned a variety of marketing communications projects for Avalon Carpet Tile and Flooring. Spending was not released.
Unilever has awarded its media buying and planning account in Australia to incumbent agency Universal McCann. This announcement follows a lengthy review of Unilever's media planning and buying arrangement in the Australian market. The account is worth $40 million.
BBDO Chicago has been awarded advertising assignments for Life Savers and Creme Savers brands, both a part of the Wrigley portfolio. Foote, Cone & Belding, New York, previously handled both accounts. The account is estimated at $20 million.
Vaseline has moved creative duties from J. Walter Thompson to Bartle Bogle Hegarty. The account is valued at $30 million.
Hershey has parted ways with DDB Worldwide, New York, and Ogilvy & Mather. Arnold Worldwide, New York, will pick up much of the work for Hershey's, Hershey's Kisses, and Reese's brands.
Northlight Advertising has been named agency of record for Jay West Special Occasion Fashions. Jay West specializes in bridal, prom and other women's formal wear. The agency is providing full marketing communications services. Spending was not released.