Following a review, Starcom will remain the U.S. media buying and planning agency of record for Kellogg's $500 million account. The agency bested Carat and Mindshare for the win.
Heineken USA has selected Berlin Cameron United to handle creative duties for the upcoming launch of Heineken Premium Light. The account is estimated at $40 million.
Cannella Response Television has been named the exclusive long form infomercial media placement agency for The Water Channel. Spending was not released.
Del Taco, a Mexican restaurant chain, has selected Brainsaw as its agency of record. Brainsaw will develop creative for TV and radio commercials. Spending was not released.
Kaplan Thaler Group has been awarded creative chores on Office Depot's estimated $80 million account. BBDO New York previously handled the work.