Following a review, Starcom will remain the U.S. media buying and planning agency of record for Kellogg's $500 million account. The agency bested Carat and Mindshare for the win.
- Berlin Cameron
Heineken USA has selected Berlin Cameron United to handle creative duties for the upcoming launch of Heineken Premium Light. The account is estimated at $40 million.
- Cannella Response Television
Cannella Response Television has been named the exclusive long form infomercial media placement agency for The Water Channel. Spending was not released.
Del Taco, a Mexican restaurant chain, has selected Brainsaw as its agency of record. Brainsaw will develop creative for TV and radio commercials. Spending was not released.
- Kaplan Thaler Group
Kaplan Thaler Group has been awarded creative chores on Office Depot's estimated $80 million account. BBDO New York previously handled the work.