Harrah's has awarded Horizon Media its estimated $150 million media buying account.
Advertising duties on the Miller Lite brand have been consolidated at Crispin Porter + Bogusky. The consolidation removed Ogilvy & Mather, Wieden + Kennedy, and The Martin Agency from Miller Lite's agency roster.
H&R Block has placed its $100 million advertising account in review. Campbell Mithun currently handles the account.
AEGON Direct Marketing Services, direct response marketers of life and supplemental health insurance, selected Deutsch New York as agency of record for its Critical Illness Insurance product. Deutsch NY will handle all integrated direct, interactive, search engine marketing, Web site development/redesign, relationship marketing, media planning, DRTV and public relations responsibilities. Spending was not released.
The Peoples Bank and Trust Company has hired Sullivan-St.Clair for creative and marketing services. Spending was not released.
Euro RSCG Chicago has been named agency of record for Barilla North America, following a review. Work will include TV, print and new media. Campbell Mithun Minneapolis and Element 79 also participated in the final review. Billings were not disclosed.
Online travel site Hotwire.com has named Donat/Wald as its advertising agency of record. Spending was not released.
Camelot Communications has been awarded media planning and buying accounts for two Gruma Corporation brands -- Mission Foods and Guerrero Foods. The agency will handle strategic development and communications planning for both accounts. Spending was not released.
Meyer & Wallis has added Sinclair Television Company, doing business as WMSN-TV (FOX 47) to its media planning client roster. The agency will be responsible for media planning, negotiation, placement and auditing responsibilities for the station. Spending was not released.
The Goodyear Tire & Rubber Co. has named McCann Erickson as its United States creative agency. The account is estimated at $40 million. McCann Erickson bested Saatchi & Saatchi for the win.