Accounts on the Move
Monday, July 3, 2006
  • Reckitt-Benkiser
    Euro RSCG
    Household-cleaning behemoth Reckitt-Benkiser has consolidated its $600 million creative work with Euro RSCG. The company owns brands such as Lysol, Veet, Gaviscon, Easy Off, and Old English. The agency bested JWT for the win.
  • Safeway
    In Review
    Campbell-Ewald, McCann Erickson, DDB Worldwide, Goodby, Silverstein & Partners, Euro RSCG and Young & Rubicam are the six finalists competing for Safeway's $250 million advertising account. The company recently split with Daily & Associates.
  • Progressive
    In Review
    Progressive has narrowed its list of agencies vying for creative chores on its estimated $150-$200 million advertising account down to six: GSD&M, TBWA/Chiat/Day, Arnold Worldwide, The Richards Group, McKinney & Silver and Euro RSCG. Doner previously handled the account.
  • Gather.com
    Hill Holliday
    Gather.com, a site to upload and share user-generated content online, has named Hill Holliday as its agency of record. The assignment includes brand positioning, media planning and creative development for Gather.com's first advertising effort. The campaign will consist of online and offline elements and is slated to launch later this summer. Spending was not released.
  • Wrigley Co.
    In Review
    Wrigley Co. has placed its Hispanic advertising account, valued at $6 million, in review.
  • Various Diageo brands
    Kirshenbaum Bond + Partners
    Kirshenbaum Bond + Partners has nabbed creative duties for various Diageo brands, including Don Julio tequila and Ciroc vodka. The agency bested StrawberryFrog for the estimated $15 million account.
  • Beck's
    In Review
    Beck's beer has placed its global creative chores in review. The account is valued at $50 million. Leo Burnett currently handles the work and will defend.