Hill Holliday was awarded creative chores on the $90 million Toys R Us account, besting DDB and The Richards Group for the win.
Graco Children's Products tapped Optimedia U.S. to handle media planning and buying duties. MPG previously handled the account.
Coldwell Banker selected McKinney as agency of record for its estimated $100 million account. The Kaplan Thaler Group previously handled the account. The agency bested Hill Holliday for the win.
Martin-Williams was awarded creative duties on the $40 million Hoover vacuum account, previously handled by TBWA/Chiat/Day.
Big Lots placed the creative portion of its $50 million account in review. SBC Advertising previously handled the account.
Orkin has parted ways with its longtime agency JWT, and placed its $25 million advertising account in review.
Heineken USA named The Richards Group as its agency of record for Amstel Light, responsible for strategic and creative duties. MediaVest USA will continue to handle media planning and buying.
Pioneer moved its $50 million global creative and media account from RPA to TBWA/Chiat/Day.
LoJack placed its $10 million advertising account in review. Hill Holiday previously handled the work and will not defend.
PUSH was named agency of record for Hurricane Grill and Wings.
Malibu Rum selected Vital Marketing as its agency of record to create campaigns targeting the Hispanic market.
The Sawtooth Group was named agency of record for Halloween brand Pumpkin Masters.
Catch-24 Advertising & Design was hired by Carib Premium Lager to launch the Caribbean-based beer in the United States.
Southern Connecticut State University selected VogtGoldstein to handle a variety of marketing assignments. Billings were not disclosed.
Boston Main Streets Foundation, a neighborhood-based economic development program, has chosen Rattle to provide marketing support for its annual drive. The assignment was awarded without a review and billings were not released.
William Grant & Sons has named Special Ops Media as interactive agency of record for its Reyka Vodka brand. The agency will create an online marketing campaign to generate awareness for the brand.