Monday, May 14, 2007
  • Toys R Us Hill Holliday

    Hill Holliday was awarded creative chores on the $90 million Toys R Us account, besting DDB and The Richards Group for the win.

  • Graco Children's Products Optimedia U.S.

    Graco Children's Products tapped Optimedia U.S. to handle media planning and buying duties. MPG previously handled the account.

  • Coldwell Banker McKinney

    Coldwell Banker selected McKinney as agency of record for its estimated $100 million account. The Kaplan Thaler Group previously handled the account. The agency bested Hill Holliday for the win.

  • HooverMartin-Williams

    Martin-Williams was awarded creative duties on the $40 million Hoover vacuum account, previously handled by TBWA/Chiat/Day.

  • Big Lots In Review

    Big Lots placed the creative portion of its $50 million account in review. SBC Advertising previously handled the account.

  • OrkinIn Review

    Orkin has parted ways with its longtime agency JWT, and placed its $25 million advertising account in review.

  • Amstel Light The Richards Group

    Heineken USA named The Richards Group as its agency of record for Amstel Light, responsible for strategic and creative duties. MediaVest USA will continue to handle media planning and buying.

  • PioneerTBWA/Chiat/Day

    Pioneer moved its $50 million global creative and media account from RPA to TBWA/Chiat/Day.

  • LoJackIn Review

    LoJack placed its $10 million advertising account in review. Hill Holiday previously handled the work and will not defend.

  • Hurricane Grill and WingsPUSH

    PUSH was named agency of record for Hurricane Grill and Wings.

  • Malibu RumVital Marketing

    Malibu Rum selected Vital Marketing as its agency of record to create campaigns targeting the Hispanic market.

  • Pumpkin MastersThe Sawtooth Group

    The Sawtooth Group was named agency of record for Halloween brand Pumpkin Masters.

  • Carib Premium LagerCatch-24

    Catch-24 Advertising & Design was hired by Carib Premium Lager to launch the Caribbean-based beer in the United States.

  • Southern Connecticut State University VogtGoldstein

    Southern Connecticut State University selected VogtGoldstein to handle a variety of marketing assignments. Billings were not disclosed.

  • Boston Main Streets Foundation Rattle

    Boston Main Streets Foundation, a neighborhood-based economic development program, has chosen Rattle to provide marketing support for its annual drive. The assignment was awarded without a review and billings were not released.

  • William Grant & SonsSpecial Ops Media

    William Grant & Sons has named Special Ops Media as interactive agency of record for its Reyka Vodka brand. The agency will create an online marketing campaign to generate awareness for the brand.