McKinney Coldwell Banker selected McKinney as agency of record for its estimated $100 million account. The Kaplan Thaler Group previously handled the account. The agency bested Hill Holliday for the win.
The Richards Group Heineken USA named The Richards Group as its agency of record for Amstel Light, responsible for strategic and creative duties. MediaVest USA will continue to handle media planning and buying.
Rattle Boston Main Streets Foundation, a neighborhood-based economic development program, has chosen Rattle to provide marketing support for its annual drive. The assignment was awarded without a review and billings were not released.
Special Ops Media William Grant & Sons has named Special Ops Media as interactive agency of record for its Reyka Vodka brand. The agency will create an online marketing campaign to generate awareness for the brand.