Accounts on the Move
Monday, August 6, 2007
  • Beck's
    Lowe
    InBev awarded its Beck's global creative advertising account to Lowe. The account will be managed out of Lowe in London. The agency has handled the Stella Artois account for more than 20 years.
  • Wrigley
    Various Omnicom agencies
    Wm. Wrigley Jr. Co. consolidated more than $200 million in billings at various Omnicom agencies. DDB and BBDO will serve as lead creative agencies.
  • Long John Silver's
    Northlich
    Seafood restaurant Long John Silver's selected Northlich as its agency of record. Northlich will handle creative duties on the $45 million account. Element 79 previously handled the work.
  • Hotels.com
    In Review
    Hotels.com placed the creative portion of its $68 million account in review. Doner currently handles the account.
  • Domino's Pizza
    In Review
    GSD&M, The Martin Agency and Crispin Porter + Bogusky are the three remaining finalists vying for the $170 million Domino's Pizza account. JWT previously handled the account.
  • SAP
    MindShare
    SAP consolidated its global offline and online media work with MindShare.
  • Eos Airlines
    Mullen
    Citing creative differences, Mullen resigned the creative portion of the $8 million Eos Airlines account.
  • inocente Tequila
    ML Rogers
    ML Rogers New York has been named agency of record for inocente Tequila. A $3 million budget will support package design, positioning, advertising, collateral and on-site promotional materials. First work will break in the fall.
  • U.S. News & World Report
    Energy BBDO
    U.S. News & World Report tapped Energy BBDO to handle its brand strategy and creative assignment.
  • Ford Focus
    JWT
    JWT retained creative chores on the next Ford Focus account. The incumbent bested Arnold and mcgarrybowen for the win.
  • Virgin Atlantic Airways
    McKinney
    McKinney was awarded creative duties on the Virgin Atlantic Airways account. In addition, MEC Interaction will handle the $7 million communications planning and buying account.
  • Lay's and Cheetos
    Various agencies
    BBDO New York lost creative duties on Lay's and Cheetos, two Frito-Lay brands. Element 79 now handles Lay's and Goodby, Silverstein & Partners was awarded the Cheetos work.
  • MGM Grand at Foxwoods
    SK+G
    SK+G was awarded creative duties on the upcoming MGM Grand at Foxwoods in Connecticut.